Picture credit: http://starbucks-secretrecipes.blogspot.com/
I love the first day of www.sparkandhustle.com because it’s filled with successful women who are saying, “If I can do this, YOU can do this too!” =) They’re encouraging us to go BIG, to act BOLDLY, to be unstoppable! (It lays a great foundation for the rest of the conference when we focus on HOW to do this!)
Still, one of the most common places that TIMIDITY and HESITATION and FEAR shows up in our business is with regards to PRICE.
Far too often, we degrade what we do or sell by trying to compete on PRICE… thinking we have to be the cheapest – or at least a cheap – option. Of course we don’t. (And when we do, our business and our income loses big time.)
Most people reject this idea…. thinking I’m either out of touch with current economic realities (I’m not.) or that I’m simply ignorant about THEIR reality. (I’m not.)
So, I decided to shoot a short, glaringly obvious example your way: Starbucks. Original, I know. =)
But, consider it for a minute. Coffee is a commodity. No denying that. There are places to get (much) cheaper and even better tasting coffee. No arguing that point, either. Yet, we still – regularly – pay more than four dollars a cup at Starbucks.
Why? Because Starbucks decided they COULD charge THAT MUCH… and DE-commoditized coffee by building an “experience” around it. I encourage you to consider how can YOU do the same! =)
