With the Cash Copy Clinic, you’ll SOON be unveiling your “sales letter” that will be fully equipped to outperform (i.e. out-earn) anything else you’ve ever used.
** QUICK NOTE before we dig into to the clinic itself: “Sales Letter” is a loosely defined term. What we’ll create together is a 3-step sales process AND a written narrative (i.e. “sales letter”, lengthy invitation, etc.) crafted deliberately to enroll new paying clients or customers. This written narrative can be put on your site, or –as I tend to do — be used more exclusively via personal email invite. But, the strategies you’ll learn can and should be applied to EVERYTHING you’re writing! **
If I had to start over — and build my business from scratch — with just my original $50 investment, I’d do many things differently. I’d have dreamt bigger from the outset. I’d have not walked away from that first big contract I was too scared to accept. I’d have been more deliberate about protecting my time.
But, there’s at least one thing I’d do exactly the same. I’d STILL start my business — not with a website or fancy logo… not with a manufactured certification or phony endorsement… not with a multi-paged business plan or a trip to my local Chamber, but — with a one-page sales letter.
I began my business with what is NOW often referred to as the “$63K letter.” I’m interviewed about it more than anything else. What went into it? How’d one letter generate that much income? And so many years ago? Before email and facebook and twitter? Well, since then… I’ve tweaked and honed and deliberately crafted my own “write to sell” techniques. With much more impressive results.
I’ve studied under the masters — both late and current — of direct response copywriting. And I’ve been practicing. In today’s market. With my own money and income on the line. I know what works. And what falls flat. In a variety of industries. And this skill….. to WRITE in a way that SELLS… is — by far — the most profitable “trick” in my bag.
You may have noticed that I write differently than many other “business gurus.” I write VERY differently than most copywriters. My events and programs are marketed VERY differently.
And, you’ll also notice that Most sales pages look the same:
- Top fold is a specific headline followed by QUESTIONS to engage you.
- Followed by a personal letter from guru. Interrupted by glowing testimonials.
- Followed by a table with all that’s included in the offer.
- Wrapped up with crazy bonuses and ACT NOW hype.
Sound familiar? Well, that’s NOT what you’ll be creating in this copy clinic. Because the market is TIRED of that sort of thing. I’ve always done things very differently in this regard.
The result? Pound for pound, in this over-hyped expert industry, I’d be willing to bet all I have on the fact that I produce (& keep) more income per email subscriber than any of my peers. There are two parts to this “bet” that I want to draw your attention to:
There are many people making more money than me. That’s a given. But few who keep the % of profit that I do. MANY experts report making X number of dollars, but that includes the money they made BEFORE paying out huge percentages in joint ventures and refunds. I pay out approximately 0% in affiliate fees and refunds. Zero.
(I was recently discussing raw numbers vs. real numbers with a client. A SEVEN FIGURE increase via sales made through social media resulted in a net loss for her company after affiliate fees and refunds. Not good.)
I have a relatively SMALL list. Very small in fact. Smaller than about 70% of my clients. There are many people writing for “the masses,” when their actual reach is small. Here’s the encouraging truth: small lists can bring big bucks. As long as you know how to speak to them.
Bottom line: The most profitable thing you can do for your business is to learn to SELL through the WRITTEN word. This one skill set will put you in HIGH DEMAND for others who need the same. It will dramatically increase your income. And it will leverage your time… by creating authentic sales conversations through email or website copy.
Knowing how to WRITE for SALES is a skill that:
- frees your time,
- fills your bank account, and
- allows you to create and sell programs or products at YOUR whim.
Literally. There’s a famous quote that says, “There’s no problem that a great sales letter can’t solve.” Gary Halbert, one of the BEST copywriters of all time said this. It is absolutely true.
If you’re ready to hone you’re OWN skills in this department, and finally cash in on YOUR LIST, the LOOK OVER MY SHOULDER COPY CLINIC is for you.
Here’s what you DON’T NEED to get full benefit from this program:
- Affiliates. (yuck!)
- Paid Marketing engines or google ads.
- A large list.
Here’s what you DO need in order to get full benefit from the Copy Clinic:
- A willingness to do things differently;
- A SPECIFIC program or product or offer you’re going to be creating a sales system and sales letter for;
- Some sort of list. Preferably an email subscriber list, but I started out without this– and you can too;
- Thick skin. I ONLY offer what I know to be profitable feedback for you. I’m NEVER trying to offend or hurt your feelings. BUT, I won’t shy away from telling you the truth — ever.
The fee for this accelerated Copy Clinic is $297 and you can get started by sending payment to paypal.me/womenwhowow. As soon as payment is received, your spot in the group is secure and your fact-finding questionnaire will be sent out.
By investing, you will walk away with a sales letter that will OUTPERFORM anything they’ve tried before. Ready to launch. And you’ll KNOW how to repeat this process for your business again and again and again.
DETAILS at a GLANCE:
Where? Your Office (or couch) (VIRTUAL)
When? Your schedule.
What’s included:
- 3 recorded trainings with advanced printed material to guide you through IMPLEMENTING the Copy Clinic strategies in your own business;
- My exact BEST SELLING sales letter with ALL the components of what made it so profitable, called out so you can replicate it in your own business.
- Fact Finding mission to help you craft, package and price your offer — the one we’ll be creating a sales process and letter for;
- My direct involvement and feedback on your specific “sales letter.”
You in?
