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How & Why To Offer A Premium Option

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If you ever struggle with charging what you’re worth… wonder how to price your service, speaking, coaching or consults… or feel like you’re working TOO HARD for too little, this post is for you.  But, first, read my 2016 “deep dive” on price, as it will help prepare you to take action in today’s article.  In
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7 Steps To Take When You Need Money NOW

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Very few things irritate me more than hearing from a business owner who’s been (deliberately ?) misguided in business. They’ve gone to someone they trust, and said, “My business isn’t working. I don’t make enough money.” And that someone offers their advice. Perhaps they suggest a new website, an aggressive media campaign, SEO work, blogging
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A 2-Step Test For How Well You (Really) Know Your Target Market

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For more than a decade, I’ve contended that the absolute best business advantage you can give your business is one you cannot buy or fake: to know your market intimately… to know your target market better than any of your competitors.  This has been the cornerstone of my own business success, is the primary principle of
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The Day My Business “Took Off”

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A common question I get from new or struggling coaches is this:  “When did YOUR business really take off? What happened that brought you here?” I LOVE this question. =) I chuckle because while I’ve come a very long way in business, I know my goals… and I know I have SO MUCH FARTHER to go.
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Is Your Blog TOO GOOD For Comments?

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It’s no secret that actual engagement on a blog is becoming harder and harder to create and maintain. BUT, if you want more comments on your blog posts, more engagement, more conversation, I urge you to keep reading and also — think about which post OF YOURS deserves the most attention, so we can promote
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Harvesting Your Success: An Overview

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Whether you’re a chiropractor, attorney, coach, consultant, dentist, photographer, speaker, physician, insurance broker, real estate mogul, or dog walker… FEAST or FAMINE is an issue that was solved — for good — many years ago. You see, hundreds of years ago, most of humanity relied on hunting for food. We ate what we killed.  (Feasted.)  And
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4 Profit Strategies for the Marketing Challenged

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It wasn’t long into my own business journey that I discovered I was opposite of many business owners in one key way. Typically, people go into business for themselves because they love, are good at, and enjoy the work they do, the products they create or service they provide. They get frustrated when it comes
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