Marketing is so often defined as “getting your name out there,” that many (even savvy) business owners invest time and money and energy into indiscriminate “awareness” activities. A dentist re-doing the smile of a pageant winner; An insurance agent buying a billboard; An interior designer wrapping their car in branded logos; An attorney hiring someone
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Practical Help for When You Need More Clients, Today
There is so much I want to cover in this one post. I could talk about the energy of “needing” clients, and how “need” is a client repellant and how selling HABITUALLY (instead of only when you need cash yesterday) is a cure to getting into this position in the first place. But I won’t.
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Your Online Marketing & Branding Audit
YOUR ONLINE MARKETING & BRANDING AUDIT: What do people see, hear, and FEEL when they walk in your (Online) Office? I wrote the other day about how I study “business greats” and several people asked me who else I studied. So, of course, I study the names you KNOW, but I also study business GREATS
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Marketing for the Introverted Woman Entrepreneur
FOR THE INTROVERT IN ALL OF US: WHAT IF YOU TURNED THE WHOLE MARKETING THING ON ITS HEAD? The way I see it, there are TWO primary ways to grow your business: You can grow through marketing and exposure…. which is the whole media, PR, networking, Facebook ads thing AND / OR You can focus
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Content Marketing for NON-CONTENT Businesses
Before joining Women Who WOW, one of our newest members got me on the phone. She was a member of my “Coaching Gym” from 9- 10 years ago and she asked if she was a good fit for Women Who WOW. “Well, she’s a (very) seriously driven woman entrepreneur, so why would she think she
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3 Ways to Tell if Your Marketing is Working… or Not
One of my first events I hosted was called the “S-T-R-E-T-C-H Marketing Clinic” and the purpose was the STRETCH people’s DEFINITION of marketing and then, of course, STRETCH the results of their marketing. Because sometimes we forget. We forget the REAL purpose of marketing. We THINK it’s to “get our name out there,” when in
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Do This When You’re Sick Of Being Overlooked In Your Business
If you’re a female entrepreneur who feels like you should be IN DEMAND… Keep reading. You’re in the right place, and your business is about to change for the better. Are you amazing at what you do, but SICK of wearing that “—insert your town’s— best kept secret” badge? Do your clients sometimes describe you
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Timeless Content Marketing Strategies That Lead To Huge (& Consistent) Pay Days
See if you can fill in the blank. =) Content is to marketing what __________ is to marriage. Sex. Content is to marketing what sex is to marriage. (P.S.) This is a perfect tweetable, so please… share, share, share. For the record, I am AS surprised by how many marriages delay, put off, ignore, and deny
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4 Critical Steps to Marketing with Authority
Yesterday, a small portion of our Women Who WOW members meet in Norfolk, VA for a deep dive mastermind session about Marketing with Authority, Influence, and Information. It was a phenomenal meeting with many A-HA moments, great sponsor gifts, and even more amazing business owners. Here’s a 3-hour workshop condensed into a 12-minute snapshot of
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