Marketing — or generating leads for — your business shouldn’t be a mysterious process. In a nutshell, you’ve got to identify the problem you solve, somehow get in front of people who have that problem (and are committed to solving it) and get them to say, “YES… I’d like to hear how you might solve
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The Advanced Guide to Marketing With Muscle
Marketing is a deliberately over-complicated term for small business owners. When you view marketing — as most do — as synonymous with “getting your name out there,” you lose. You lose money on ads that don’t work. You lose money on branding that doesn’t amount to even a small increase to your bottom line. You
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Your Blog & the Media
So, I’m no media expert… although I’ve been featured in a great deal of “exciting” media outlets, and so have my clients. (For nothing more than bragging rights, my media “image” is below. lol… ) But, I’ve been living in the world of blogging lately… launching not only an EXTENSIVE free blogging program but also
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{Infographic} 5 Keys to a Profitable Marketing Campaign
Do You Know What Drives Your Marketing Engine?
People often want me to design / choreograph a marketing and/or sales plan for their business or for a specific launch or brand re-vamp. The first step I take with them is to help them determine WHAT HAS BEEN DRIVING their marketing engine and — then — what SHOULD be driving their marketing engine. If you are
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4 Profit Strategies for the Marketing Challenged
It wasn’t long into my own business journey that I discovered I was opposite of many business owners in one key way. Typically, people go into business for themselves because they love, are good at, and enjoy the work they do, the products they create or service they provide. They get frustrated when it comes
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How I Use Social Media To Make Money
Now, you all know that I don’t often discuss social media strategy. In fact, I pay to receive help in social media strategy myself– HOPING that one day I’ll be able to see what all the fuss is about — monetarily. (To date, I’ve been disappointed.) This doesn’t mean I don’t use social media
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The ONLY Way You Know If “It’s” Working
I get questions from really savvy people who want me to tell them if I think their website, business card, direct mail piece, or some other marketing collateral is working. Before I go on, I want to be very candid and say that I welcome these questions. But, while I’m being candid, I also have
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What Went Wrong? Wednesday: I’m Networking, But…
If you are one of the BEST NETWORKED people you know, but you aren’t one of the best PAID people you know, this post may be of particular interest to you. I want to share — with explicit permission — an email from woman who attended one of my past events, who happens to be
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