I’m not the only one looking forward to the Super Bowl more for the commercials than for the play. Not only am I often MORBIDLY curious about these commercials — that used to be more over the top than this year — but I’m a small business owner and always interested in what other businesses
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5 Unconventional Ways To Make MORE MONEY in 2014
We’re already speeding into the New Year, and top of most business owners’ minds is this: How can I be more profitable this year? (Without being wildly overworked?) Here are 5 unconventional strategies and habits that you can implement NOW in order to make more money in 2014 than you’ve made previously in your business.
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#1 Marketing Mistake 98% of Business Owners Make (Over & Over & Over Again)
There’s a common characteristic ABSENT among the vast majority of business owners I meet: laziness. I mean, the last thing you can accuse these entrepreneurs of is being lazy. To their credit, they are hustling. Everyday. And they are investing. They network, market, advertise, and try to make sense of the conflicting and complex
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What Went Wrong? Wednesday: Prescription for Enterprising Physicians
In my consultancy, I have the privilege of serving enterprising physicians. Chiropractors, Dermatologists, Veterinarians, Cosmetic Surgeons, etc. Basically any doctor who wants — or whose work demands– that a growing portion of his or her patients be self-pay. I love working with physicians because they are far more deliberate, bold and creative than many other
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Fix It Friday: Social Media “Hello” That — Maybe — Can’t Be Fixed!
There are times when an initial impression just — frankly — can’t be fixed. Like — I’m afraid — this one, from a man I’m I used to be connected to on facebook. HERE is his “quick hello” or introduction to me — a perfect stranger. Quick note: I’m not on the 24 hour fitness page.
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[Video Training] Biz Development Step FIVE: Hot Content
Here we are, wrapping up a full week of Business Development training — with step FIVE: Hot Content. We’ve already covered starting with a really targeted list, generating leads with a compelling bait offer, and how to nurture those leads with a deliberate indoctrination process and how to partner profitably. The video below goes into detail
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[Video Training] Biz Development Step FOUR: Partner Profitably
So far, we’ve covered starting with a really targeted list, generating leads with a compelling bait offer, and how to nurture those leads with a deliberate indoctrination process. The video below goes into detail about the next step, which allows you to TURBO CHARGE the results you saw with Steps 1 – 3: Partnering
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[Video Training] Biz Development Step THREE: Indoctrinate
So far, we’ve covered starting with a really targeted list, generating leads with a compelling bait offer, and now we’re moving on to the most important step in the business development process that is SKIPPED most often: The indoctrination process. The video below goes into detail about why this step is so important, shares
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[Video Training] Biz Development Step TWO: A Bait Offer
Yesterday, we talked about beginning each marketing campaign, event launch, product launch, etc with a targeted list. Today, we’re going to work backwards and talk about lead generation. Dan Kennedy says that you can attract “any critter to your yard if you have the right bait.” As a country girl, I know that’s true.
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