I’ve said before that — while it’s not sexy — I’ve used the exact same 5-step process to GROW my business (in all its non-glamourous and more-glamourous forms) as I did to LAUNCH my business so many years ago. YES! Much has changed. Someone named Zuckerberg invented facebook. YouTube has been developed. Wordpress made it
Continue Reading →
Throw Away Thursday: When Your Website Is a Waste
Throw Away Thursday is our opportunity to carefully examine (and learn from) those things that cost business owners wasted dollars, hours and effort. Today’s focus: how to know when your website is a waste. Now, you should know that I do not make money when I recommend a website overhaul. Not one penny. I refer
Continue Reading →
“What Went Wrong?” Wednesday: They HARDLY EVER Book Me To Speak
Here we are again at What Went Wrong? Wednesday…where we take a hard look at where our best marketing and sales efforts go wrong. This week, we’re tackling a VERY common problem for #speakers who are trying to get booked to speak at events. Here’s how it often goes down. Speakers become a “certified” speaker.
Continue Reading →
“What Went Wrong?” Wednesday — NO ONE Responded To Me
Here we are again at What Went Wrong? Wednesday…where we where we take a hard look at where our best marketing and sales efforts go wrong. This week, we’re tackling a common problem of GOOD IDEAS poorly executed, with a real world example from my home town. Here’s the scenario: An event was planned. A web
Continue Reading →
“What Went Wrong?” Wednesday — It’s NOT Working!
Here we are again at What Went Wrong? Wednesday…where we where we take a hard look at where our best marketing and sales efforts go wrong. This week, we’re tackling a more GENERAL problem, where DESPITE your best efforts, your business simply isn’t making money the way you imagined or would or need it to! You’re
Continue Reading →
McDonalds: IDIOCRACY in Marketing
So, in my monthly NO B.S. Marketing letter I learn many things… things that make me (and more importantly, my clients) lots of money… things that I could use to set myself apart from any of my “competitors” – if I were to acknowledge that I had any – which I would never do. (LOL)
Continue Reading →