With all of the “daily deal” sites taking over our email boxes, it’s no wonder we’re always considering this idea of competing on price. Almost without exception**, my view of slashing prices is this: Don’t DO it! In my experience — and that of my clients — slashing prices trains your clients to come to
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A Fool’s Game
Here’s one of my favorite questions to respond to: What’s the ONE thing I need to do in order to make my business is successful? It’s my favorite, because I have a ready made answer for it… an answer that will shine a blinding light on why they’re not yet experiencing success. The answer is
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My Birthday List
Today’s my birthday… and I’m officially 35 years old. =) For anyone who cares, I feel as young and vibrant as I did in high school. While much has changed since then — for and about me — those who know me best know… that a lot hasn’t. **wink** So far, my birthday gifts this
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The Guaranteed Sale
One of the top questions I get is this, “How do you SELL when no one is buying?” Of course, if NO ONE was buying, you simply couldn’t sell. But, that’s not really the case. Sales ARE being made — across price points — across industries… and if YOU aren’t making them, well… you need
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February = LOVE YOUR BUSINESS Month!
It’s February 1. This month, we celebrate Valentine’s Day… my birthday… and what I’ve dubbed the “OFFICIAL” Love Your Business Month! All month, we’ll be bombarded by marketing messages about romance and love and commitment, so I figured I’d kick us off with a post about LOVE and COMMITMENT… and how
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Simple Success for the Overwhelmed Business Owner
I’ve gotta admit… I have a nostalgic, passionate desire for simplicity. Simple relationships. (HINT: If your relationship status is constantly on “It’s Complicated”, run for the hills!) Simple rules. Simple forms. Simple plans. Simple motivations. But, as a business owner, our lives can get really really complicated, overwhelmed, and well… messy — and pretty quickly.
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My Crazy Hectic Life & Business
Sometimes I admit I feel a bit alone… I drop my kids off at school, and watch the other moms. Many of them are very clearly heading off for a leisurely coffee together. (How you get invited to coffee dates like this, I still haven’t figured out.) Others, headed to a morning yoga class. Or
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Why I’m Jealous of Famous Mom Bloggers
And no, this isn’t one of those “posts with a twist.” I’m really, increasingly, unashamedly jealous of these women. It’s not because many of them are still breastfeeding, or changing diapers, or even — gasp! — pregnant with another kid. (I think the vasectomy is one of my favorite inventions!) It’s not because they seem
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Confidence IS Crucial
Recently, one of my coaching gym members reported a paradox of sorts. She was experiencing dramatically increased profit AND — at the same time — what I call a “confidence lapse.” Not uncommon at all, by the way, as I’m sure you already know. The same day, I got really frustrated with a friend who’s
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