I get a lot of clients who come to me because they are up to something new.  Just last week, I spoke with a woman doing something insanely, beautifully new in her area and I CAN NOT wait to see how it turns out for her and what’s next.   Yesterday, someone I admire greatly
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Marketing  – contrary to what most “gurus” want you to believe – is NOT mysterious. It can be over-simplified and over-complicated, but more often than not, it’s over-complicated… by people who want you to buy some  A-Z system from them.  Masterful marketing, truthfully, is something that can be taught and learned.  By you. Make no
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Just yesterday, my daughter received the news:  She needed glasses.  Because she’s going into the 7th grade, she was a bundle of both excitement and hesitation with the announcement…. but mainly excitement… and I believe it’s because there is something in ALL of us dying to be different.  Different than who we were yesterday and
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Just yesterday, I received my always-anticipated  NO. BS Marketing letter* from Bill Glazer and Dan Kennedy, and – as always – dug in!  This month, Dan’s big lesson was about differentiating… and getting out of what he calls the SWAMP of SAMENESS. You’ve heard it before:  Differentiate or DIE. We’ve all heard it before, but
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As we slide into a (much needed) holiday weekend, I’m sure you’ll be bombarded with lots of Independence Day messages…  which is why I almost didn’t write this blog post. I get disgusted by the same old tired themes that marketers continue to try to squeeze business out of.  BUT, the truth is, being a
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I’m starting to read magazines like this one  – to the left – which, of course you know I found in the MEN’s Interest section of Barnes & Noble.  (Not good, B&N!) Anywho, I’m not reading them because I’m starting a new biz, looking for a franchise, or considering launching a mail order empire!  =)
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Yesterday I was in Barnes and Noble, looking for very specific business magazines that I don’t already subscribe to.  (My subscription list includes Entrepreneur, Inc., and Fast Company… in case you were interested.) Anyway, I couldn’t find them in  the Current NEWS section as I have done previously. So, my Mom jokes, “maybe they’re in
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I’ll never forget the day I took my kids “into town” to pick up some roller blades for them.  There was a store going out of business, having great sales and my kids were about 2, 4, and 6 at the time.  (Found this picture, which shows Shelbey and CJ at ABOUT that age… missing
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