The first article I wrote about “branding” was in 2009. I compared it to snake oil. Since that time, I’ve written 37 articles about branding including this one, from 2011, which I think truly captures the HEART of practical, profitable branding (But don’t read it yet…. please, stay here with me.) I used to “poo
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4 THINGS THAT HELPED ME GET “LUCKY” IN BUSINESS
I’d hear this all the time when my kids were infants and toddlers and I’d run into someone who found out I was working from home. The “accusation” of being lucky, somehow didn’t QUITE feel right, but I’m not a complainer. And the truth was, I DID feel “lucky.” I’d quit my job cold turkey,
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9 WAYS TO GET MORE CLIENTS
NEVERMIND, YOU DON’T REALLY WANT MORE CLIENTS. NOT REALLY. People often find me when they want more clients. I’m a client creator. I know how to call forth clients from your list, get them to raise their hands and take out their credit cards. It’s (part of) what I do. If you GENUINELY want more
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Black Gold: Women Entrepreneurs Who See What’s Not There
This is for those with huge dreams. Those that dare aim for the “impossible.” Those who may be called “dreamers” by their families (and friends). This is for those women — like me — who demonstrate the sheer AUDACITY of believing and betting (always) on themselves. This is for those who have (perhaps in the
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Women Entrepreneurs: Here’s How to Find a New Gear
Yesterday, I went on an afternoon “jog” with two of my kids. Each of us walked out the door with our own music in our ears… ready to take on the dirt road. Within SECONDS (literally) they left me in their dust. Not that it was a race… of course… But still… So, despite being
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This is for all the Seriously Driven Women Entrepreneurs
…WHO ARE “TOO MUCH.” The reality of being “too much,” the “punishment” for the crime of being “too much” — especially for women — is a deep-in-your-bones loneliness… Most of us learn this early. Stand out — in any way — and be shunned. Rejected. Ousted. This is something we must come to terms with
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I’M JUST A GIRL
This week, I was being interviewed and just prior to going live, the show host asked me what I “was,” what my title was… Looking back on it now, I’m sure she was thinking I’d come up with something like, “Profit Princess” or “Founder” or even — JEEZ — at least “CEO.” But, my answer
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I’m Here to Challenge Your Beliefs About Success
I’M HERE TO CHALLENGE YOUR BELIEFS ABOUT SUCCESS, SPECIFICALLY, THE SINGULAR BELIEF KEEPING YOU PLODDING ALONG, SETTLING, MOVING SO SLOWLY YOU MAY AS WELL BE WALKING IN PLACE. (HINT: IT’S THE ONE BELIEF YOU ACTUALLY SAY OUT LOUD, OFTEN TO ME. IT’S THE ONE BELIEF YOU’RE ACTUALLY PROUD TO CITE… OUT LOUD… AS THE REASON
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Adrenaline and the Woman Entrepreneur
Yesterday, I scrolled through Facebook, peeking in on my members (and those who should be members) and seeing what they’re up to… personally, professionally. I loved it. I loved a LOT of it. I saw confidence. Boldness. Authenticity. Success. But I also noticed a very familiar tone amongst women entrepreneurs… a sort of desperate push,
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