This post has been a long time coming. =) The political season is upon us here in the great U.S. of A. and BOY has it been a crazy ride! While every political season has its ups and downs, this one seems to be overly “insane” with one candidate being investigated for crimes against our
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13 World Class Entrepreneurs Share Their Top Productivity Hacks
Entrepreneurs from all over the world share a common battle cry: FREEDOM!! We want to earn enough money to fund our chosen lifestyle, and we don’t want to be ankle-chained to our desks in order to do it. In other words, we have the audacity to want it all: money freedom, time freedom, location freedom. We
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Best Pricing Strategies (Updated for 2016)
I write about price a lot. This is because my clients are largely in service-based businesses or expertise-based businesses, meaning the widely accepted “labor + materials + profit = price” scenario just doesn’t fit, leaving far too many asking, “What should I charge?” without a solid answer. Try this one on for size: Charge whatever you can say
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How & Why To Offer A Premium Option
If you ever struggle with charging what you’re worth… wonder how to price your service, speaking, coaching or consults… or feel like you’re working TOO HARD for too little, this post is for you. But, first, read my 2016 “deep dive” on price, as it will help prepare you to take action in today’s article. In
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Sponsor Saturday: Cute & Convenient
Businesses that are on trend and harness the desires of health-conscious, environmentally-friendly moms who want on the go convenience are BOUND to succeed! While my kids are a bit too old for these, I loved the Nourish Reusable Food Pouches! They showcased fun patterns and are so PRACTICAL for moms with young kids. Elyse McNabb started Nourish Reusable
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WOW Member Spotlight: Tracie Stern
Black Diamond Wellness, Inc — led by Tracie Stern who is a working model, nutrition expert, and incredible stylist — is one of the first businesses of its kind. Offering clients everything from nutrition, supplementation, anti-aging techniques and complete wardrobe styling, BDW offers their client everything from head to toe and inside out. They call their services, ‘Life Styling’.
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The Trifecta of Marketing That Works
Marketing — or generating leads for — your business shouldn’t be a mysterious process. In a nutshell, you’ve got to identify the problem you solve, somehow get in front of people who have that problem (and are committed to solving it) and get them to say, “YES… I’d like to hear how you might solve
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WOW Member Spotlight: Ramona Rice
Ramona Rice, of sportsgalpal.com, is a professional content marketer who specializes in helping appointment-based businesses close the gap on re-bookings and referrals. Specializing in helping boring business topics become must-see social media, Ramona is also a professional podcaster and the community manager for Podcast Websites, an all-in-one podcast solution. Why WOW Loves ‘Mona: Ramona has an
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The Advanced Guide to Marketing With Muscle
Marketing is a deliberately over-complicated term for small business owners. When you view marketing — as most do — as synonymous with “getting your name out there,” you lose. You lose money on ads that don’t work. You lose money on branding that doesn’t amount to even a small increase to your bottom line. You
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