See if you can fill in the blank. =) Content is to marketing what __________ is to marriage. Sex. Content is to marketing what sex is to marriage. (P.S.) This is a perfect tweetable, so please… share, share, share. For the record, I am AS surprised by how many marriages delay, put off, ignore, and deny
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7 Deadly Sins of Sales [Women Who WOW]
Every once in a while, we need to take a long hard look at our business and see if maybe — just maybe — there’s an insidious “sales PREVENTION department” hard at work… thwarting our efforts, robbing us of should-be clients, stopping sales in their tracks. Yesterday, Women Who WOW members from all over the world
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A Letter To My 29-Year-Old Self
Dear Michelle at 29 Years Old, We have to talk and don’t have time to mince words. You’ve replaced your income, and while that’s a great place for a business to start…. don’t forget that this was a STARTER goal, not an end goal. If you’re not careful, deliberate, bold… you’ll stay stuck in this comfy
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Big Business Research Finally Confirms What Profitable Small Biz Owners Have Known
“… The new source of competitive advantage is customer centricity: deeply understanding your customer’s needs and fulfilling them better than anyone else.” — HBR This is a direct quote from the September edition of the prestigious Haaahvard Business Review. Now, before I delve into what REALLY matters here — like the absurd fact that this
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4 Critical Steps to Marketing with Authority
Yesterday, a small portion of our Women Who WOW members meet in Norfolk, VA for a deep dive mastermind session about Marketing with Authority, Influence, and Information. It was a phenomenal meeting with many A-HA moments, great sponsor gifts, and even more amazing business owners. Here’s a 3-hour workshop condensed into a 12-minute snapshot of
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Politics and Professionalism 2016
This post has been a long time coming. =) The political season is upon us here in the great U.S. of A. and BOY has it been a crazy ride! While every political season has its ups and downs, this one seems to be overly “insane” with one candidate being investigated for crimes against our
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13 World Class Entrepreneurs Share Their Top Productivity Hacks
Entrepreneurs from all over the world share a common battle cry: FREEDOM!! We want to earn enough money to fund our chosen lifestyle, and we don’t want to be ankle-chained to our desks in order to do it. In other words, we have the audacity to want it all: money freedom, time freedom, location freedom. We
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Best Pricing Strategies (Updated for 2016)
I write about price a lot. This is because my clients are largely in service-based businesses or expertise-based businesses, meaning the widely accepted “labor + materials + profit = price” scenario just doesn’t fit, leaving far too many asking, “What should I charge?” without a solid answer. Try this one on for size: Charge whatever you can say
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How & Why To Offer A Premium Option
If you ever struggle with charging what you’re worth… wonder how to price your service, speaking, coaching or consults… or feel like you’re working TOO HARD for too little, this post is for you. But, first, read my 2016 “deep dive” on price, as it will help prepare you to take action in today’s article. In
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