I considered many titles for this post.
PANDEMIC PROFITS was one. 
I resisted the urge. But in the end.. as you read this post, consider it written in the same tone as Mel Gibson screaming to his people, “HOLD THE LINE!!! NO RETREAT!! HOLD THE LINE!” https://youtu.be/oCE8jHLJe3g?t=69
But I settled on COME BACK TO IT, #Bizwoman because that’s the URGENT message I want to shout to the entrepreneurial world.
Woman, come back to it.
Come back to the challenge,
the 2020 goals,
the fire in your belly!
Come back to your plans for the month of March.
Come back to your spirit,
come back to your sense of urgency.
Come back to your purpose,
your message,
your belief in your work.
Come back to the pulpit,
whether you preach about profit (as I do)
or health
or marriage
or finances
or divorce
Or whatever.
Don’t abandon the throne, entrepreneurial woman!
Don’t leave your business with NO ONE at the helm,
drifting along
as you stare into the abyss called COVID19.
I get it.
I have a family member intubated on Long Island due to COVID19. It’s been scary.
And I have ALSO fallen victim to the media’s 24-hour coverage of this virus…
which — yes —
will spread
and also
will of course,
recede.
THIS is the way viruses go.
I know I’m not alone in my distraction.
Searching for the fact,
the SOMETHING
that would make our nation’s panic
make sense to me.
And I don’t EVER buy into the hype.
Not about anything, but
SPECIFICALLY about health stuff.
So, when I found myself feeling so unsettled in the new normal of “quiet” as the world comes home to nest for a bit. … I was surprised by how distracted I was,
how numb,
how generally “low vibe.”
Today, I have shaken myself free.
Anchored in the TRUTH
that what we do as small businesses
— the BACKBONE of the economy —
during these next few weeks,
matters.
Your success MATTERS
Not just to your family
and not just to your family’s “economy”
and not just to OUR economy at large.
But your success
what you sell
MATTERS to the people you serve.
The problems you solve
are still there…. needing to be solved.
If you help people lose weight,
they’ll need it MORE in quarantine.
And if you help marriages thrive,
well, marriages now are facing fear,
financial challenges,
and more.
They need you MORE.
Same for therapists.
And chiropractors.
And veterinarians.
Our needs don’t change substantially
Our problems don’t go away.
Often exacerbated.
And so your people still need you.
Maybe MORE.
Roofs still need fixin’
Teeth still hurt.
Businesses still need to sell.
Corporate cultures still need deliberate shifts.
Prisoners still need ministry.
People still “need” to be entertained.
Maybe MORE so than before.
But what I’m seeing is the opposite of what the world needs. I’m seeing the private (commercial) sector of our economy sort of shrink back…
💥 readily accepting canceled events as “par for the course,”
💥 conceding sales goals because “everyone is so focused on the virus.”
💥 exchanging action for waiting….
But, this is NOT something we should “wait out.” I urge you — carrying the flag of proud and accomplished women entrepreneurs — to STAY THE COURSE.
I beg you to stay aware,
of course,
but to also continue to brave the frontier of commerce,
to keep the economy going,
strong,
healthy.
And to keep YOUR people,
the people YOU are meant
and called
to serve…
well, served.
Do not accept retreat.
Do not accept DEFEAT.
Women Who WOW members are still launching.
Still growing,
still taking new ground.
We’re bobbing and weaving,
taking live events online,
shifting expectations,
still selling,
still moving forward.
This is a DECISION.
After that, how do you “do it?”
How do you SELL when it feels like no one is buying?
How DO You create “Pandemic Profits” when it may feel “inappropriate” to sell?
How do you acknowledge the shift in the worldwide conversation without rolling over and allowing it to dominate you like an unseen — and uninvited — dominatrix.
How do we remain “aware” and sensitive to the challenges facing our neighbors WITHOUT it whipping our thoughts and actions and sales and momentum into submission and oblivion?
Well, I’m going to cover all of this.
In my BRAND NEW
14-Day Program:
THRIVE: SMALL BUSINESS SUCCESS CHALLENGE FOR TRYING TIMES.
Much of this program will be absolutely FREE. DAILY video sermons will be delivered here. DAILY strategies and action plans will be emailed out daily. (You can join my email list here: bmichellepippin.com.)
And Women Who WOW members will go a bit deeper together. it is NO accident that our focus this month was “MOMENTUM,” and then… this. NO accident. NO coincidence. I’m excited about what we can CREATE during these next two weeks.
THRIVE, 14-days to greater autonomy, deeper freedom and continuing profits, will cover:
💥 REALITIES of economic downturns: Where the money is (still) going, who has it and how this impacts are selling strategies.
💥 Selling when NO ONE is buying.
💥 Wrapping your head (and then your message) around just HOW critical YOUR “stuff” is, and to whom.
💥 The Positives (and problems) of being Quarantined while in Business
💥 How to Handle Cancellations
💥 Pandemic Profits: Who’s buying what… and navigating the invisible “line” between selling responsibly and selling obnoxiously.
💥 Tapping into the THOUGHTS of your market during this time of high fear, high distraction, low focus and mass chaos.
💥 GRIT: The Mindset of Leading in Chaos, Staying the Course and Emerging Strong
And more…
We start tomorrow — HERE.
If you want the email support, join our list at bmichellepippin.com. If you know of other entrepreneurs who need THIS challenge over their next 14 days of “quarantine” send them this post.
If you want to walk this out with me,
and the unparalleled support of entrepreneurs like me,
Message me ASAP about joining Women Who WOW.
See you here,
at NOON EST.
Tomorrow.
