⚡️ CONTENT 2 CA$H: TWO CONTENT STRATEGIES & WHEN TO USE THEM. ⚡️
Content is obviously my jam. 
Blogging.
Podcasting.
Live videos.
Books.
Guest posting.
My own magazine column.
I have built my business using content as FUEL and I do it well. I am getting ready to launch a program on CONTENT 2 CA$H, so if you want to know how to use your message to make money, message me. I’ll even tell you how to get into this MASTER LEVEL PROGRAM for free. But for today I want to detail two specific content strategies and when to use them.
⚡️⚡️BAIT STRATEGY⚡️⚡️
The first is the BAIT strategy, and it is a deliberate attempt to lure in the right “critters” so that you can sell to them and “reel them in.”
Like trapping an animal, you first find out what the animal likes, what it is attracted to… and then you put it somewhere that makes it unlikely the animal can get in AND out. A little crass, I know. But this is the concept of having a “bait” item behind a wall…. leading into a funnel.
Give me your email…
and I’ll give you _________________.
But then, when I get your email,
I’ll give you _____________ plus, Plus, plus…
each day inching you — hopefully — closer and closer to a sale.
I use this strategy, and let me be really honest, this is the strategy I RELIED upon for a really long time. I still have BAIT offers throughout my site and still have funnels working –profitably — in my business. I’ve got nothing against the strategy, but have found another strategy that — for me — works much better.
**If you need money now, woman…
get out the bait, slide it on the hook, and put your pole in the water. This is the strategy for you.
** If you need money RIGHT NOW or yesterday,
do the same, but skip the funnel. Offer your bait and tell people simply to email you to get access to it. This starts a conversation with the prospect. And now you know something about what that prospect wants… so you are better equipped to offer them a perfect fit, hell yes offer.
⚡️⚡️ THE LIGHTHOUSE STRATEGY.⚡️⚡️
This is my PREFERRED strategy. I produce daily content like a lighthouse produces light. And instead of waking up early, dressing for the cold, baiting hooks and reeling in the catch… I simply stand tall and shine. And let prospects come to me when they’re ready.
This approach builds demand, reach and authority,
ALL things required for success on your own terms.
It also makes sales much easier, because people can be hanging around until they can’t stand being on the “outside” any more and are ready to jump in with both feet. Essentially, it feels like people arrive and then… sell themselves on whatever it is you’re offering. It’s a good feeling.
** Ideally you have both of these strategies at work in your business at all times. The Lighthouse approach is ideal if you are building a BRAND and are here for the long haul, and want a business built on YOU.
Either way, content marketing takes practice, conviction and commitment. If that doesn’t SCARE you… **Halloween reference** Message me and I’ll tell you more about my upcoming program:
CONTENT 2 CASH: THE HABITS, HACKS & “HOW TO” OF CONTENT MARKETING THAT WORKS.
This. From Ideas to Implementation to INCOME… this program will pull back the curtain on EXACTLY how to …
⚡️ become a consistent (and compelling) content creator,
⚡️ repurpose your content to get 10x more life out of EACH piece,
⚡️ discover — and then display — your own content super power,
⚡️ custom design your own content playing field, so that it is the perfect fit, and
⚡️ deploy your content for maximum cash creation.
We will cover:
CONTENT CONCEPTION
⚡️How to find IDEAS for your content,
⚡️ what to keep in an easy-to-grab swipe file,
⚡️ how to look within your market and within yourself for an IDEAL and compelling mix of content;
and more.
CONTENT CREATION
⚡️ How to become consistent in 5 hours per week or LESS;
⚡️ How to repurpose your content with less than $25 per week (IF you choose to outsource at all);
⚡️ The (free) tools to have on hand to make content creation more fun and less headache;
⚡️ The KEY to being prolific and getting in the heads (and hearts) of your market;
and more.
FINALLY… CONTENT 2 CASH
⚡️ How to get them to buy, without EVER feeling “sleezy,”
⚡️How to deploy your content as an army of EXPERT sales people;
and more!
