EVERY single dollar I have made on-line, multiple-millions at this point (cumulatively) every single event FILLED (over a hundred) every single program SOLD, (200+, and I’m being conservative) every single client / member / participant GAINED (tens of thousands)has been made, sold, filled or gained
through CONTENT MARKETING
and content marketing ALONE.
content marketing for women entrepreneurs
Period.
End of story.
content marketing for women entrepreneurs
I didn’t network my way here.
I never used paid ads.
I never paid to play in the media.
I never paid to get next to, take pictures with the “right” people.
content marketing for women entrepreneurs
No, woman…
I WROTE my way here.
Word by word.
content marketing for women entrepreneurs
Before I go on, I want to say that the REASON your content marketing efforts may not be producing a profit or even gathering a passionate following… is because you’re pre-occupied with the wrong stuff…
it’s because you’re trying to follow the internet-marketing-thing. it’s because you’re trying to do “it” right, it’s because you’re getting fancy, it’s because you’re ACTUALLY doing all that actually works AGAINST your content’s natural ability to bring you paying clients.content marketing for women entrepreneurs
PLEASE REMEMBER that “internet marketing gurus” are 1) new 2) largely self-appointed and 3) did NOT… I repeat DID NOT follow someone else’s system in order to get where they are.
content marketing for women entrepreneurs
When you start to put the system,
the bits,
the moving parts
IN FRONT OF YOUR MESSAGE…
you are creating distance.
content marketing for women entrepreneurs
You are moving FURTHER AWAY From connection.
content marketing for women entrepreneurs
Now, if your hope is to be an internet marketing “success,” WHICH — look and see if this isn’t ACTUALLY what they are teaching, although not in these words — demands you work long and hard and pay for ads to accumulate a HUGE email list so that you can make great money off of some PALTRY 3% conversation rate… keep doing what you’re doing.
content marketing for women entrepreneurs
BUT, I have a relatively small email list.
content marketing for women entrepreneurs
And I make more money online (bottom line money: after they pay their affiliates and their INSANE ad budget!) than MOST of those who are on your radar as “people to emulate.”
Why? I use CONTENT to CONNECT.
content marketing for women entrepreneurs
not to ensnare, not to convince, not to cajole,not to “win them over,”but to CONNECT,
soul to soul.
content marketing for women entrepreneurs
THIS is why my content works, and works EVERY SINGLE time. This is why I’ve not had to reinvent myself, my brand, or my strategies… EVEN after being here for well over 15 years now.
And this is why I want you to learn content strategy FROM ME, versus ANY OTHER OPTION you have been considering.
content marketing for women entrepreneurs
Quick thought: if you’d like a FREE download of 22 content prompts that will NATURALLY lead to you sharing more of yourself and connecting more intimately with your market, so they NATURALLY lean in, listen harder and enroll faster… Message me. I want to get this to you ASAP. content marketing for women entrepreneurs
When I began in this industry, there were a precious few examples to look at.
content marketing for women entrepreneurs
I was just a girl and her computer,
a woman and her message.
I had passion and the need for money.
I had expertise and a willingness to sell.
content marketing for women entrepreneurs
And I BUILT a platform, I BUILT an audience.
content marketing for women entrepreneurs
In the beginning, it was snail mail letters. THEN I would host my own in person workshops, marketed with hand-delivered post-card sized flyers. THEN some audio-acrobat recordings (audio-only!). THEN I “struck gold” when I found this pre-facebook-social media site called NING opened up. All of the sudden, I could speak to people I didn’t know personally. My world opened up.
content marketing for women entrepreneurs
But my APPROACH stayed the same.
Message from the heart.
Invite people into conversation.
Show them what’s next.
Connect. Converse. Convert.content marketing for women entrepreneurs
BUT… so many people are actually TEACHING strategies that remove the most important ingredient of CONTENT ALCHEMY — turning content into cash —
CONNECTION.
content marketing for women entrepreneurs
Instead, they’re selling software that lets you pretend to be “there.” WHY??? Why not just show up? Or admit when it’s a replay? They’re selling software that actually MIMICS a crowd. WHAT??? Fake comments? Fake likes? FAKE automated conversation?
content marketing for women entrepreneurs
They’re selling TEMPLATES for your funnel, word for word templates that someone else wrote for some other audience with some OTHER relationship to the expert, in some other industry or niche… and encouraging you to SPEND MONEY to drive traffic to a “proven” formula.
content marketing for women entrepreneurs
Proven for WHO? Proven under what circumstances? Proven to work at WHAT conversion rate? (This matters because if they got a 10% conversation rate— which they did not, it was probably much lower — but off of a list of 100,000 people… and YOU have a list of 1500 people, you’ll LOSE money on this deal.
content marketing for women entrepreneurs
Every
single
time.
Even if you do EXACTLY as they do,
step by step by stepfordpreneur march,
you will LOSE money.
content marketing for women entrepreneurs
But, you losing money doesn’t break my heart.
content marketing for women entrepreneurs
Money can be made back. What breaks my HEART is you losing faith in your vision. What breaks my HEART is you thinking that SHE or HE has something you don’t….
When really,
you’ve just COVERED your own message,
DRESSED IT UP so much,
that your ideal people don’t recognize it for the magic it is.
content marketing for women entrepreneurs
So, here’s what I’m going to do.
I’m launching a 31 day program.
content marketing for women entrepreneurs
Content ALCHEMY : 31 Days to Whip Your EXISTING Content Routine Into OPTIMUM CASH CREATION Shape.
content marketing for women entrepreneurs
I
will not ask you for MORE content. I will not ask you to create content in ways you hate.
I will not ask you to buy ads.content marketing for women entrepreneurs
Instead I will show you:
how to repurpose, re-use, recycle, re-SELL your existing bank of content for maximum — and ever-increasing — reach and revenue. ALL you need to have in place in order for your content to CREATE cash, and more importantly what do you NOT need. how to put it all together into an EASE-based system.
how SMALL, NUANCED tweaks will create HUGE increase.how to increase the metrics that MATTER for MONEY increase (which will NEVER be likes and followers.) HOW TO IMMEDIATELY SPOT the cash-sucks vs. the cash makers. How to get out of your own way in EVERY way and just let your message FLOW from your soul…content marketing for women entrepreneurs
But first, I will show you how to REMEMBER your own unique, maybe twisted, UN-RIP-OFF-ABLE magic so that you can LET IT SHINE (& SELL) in your content.
content marketing for women entrepreneurs
These 31 days will be CHOCK FULL
of mindset
a bit of manifestation & magic
and a HUGE DOSE of practical how to, guidance and — yes — templates to guide you as you CUSTOM CREATE your own UNIQUE content-driven cash machine… based on the PRINCIPLES that work now, have always worked and will KEEP working.
content marketing for women entrepreneurs
If you are a Women Who WOW member, there is nothing you need to do. you’re IN. We kick off on March 1st, pre-work delivered on February 27th. And watch your in-box for how you can get a FULL & FREE content audit of your existing content.
content marketing for women entrepreneurs
BUT, if you are NOT a WOW member, you can join us with this link right here.
Here is what is included:
content marketing for women entrepreneurs
- BONUS BONUS BONUS: a 21 Day “Messaging Challenge” towards the end of our 31 days together, which will:
- EXTEND our time together!!
- Allow you to get to know other Content 2 Cash creators in the program!!
- FORCE you to message your market; and
- Provide you with a built-in, old school style, “blog carnival” tribe to get those comments, shares and likes UP!
- 4 deep dive trainings with live Q&A time
- LIVE 1:1 coaching with me! You’ll get two 1:1 laser sessions with me via phone.
- Co-working, masterminding and live coaching in The Warehouse (virtually!) on the last Tuesday of the month
- A full day of e-coaching… so I can personally help you MONETIZE your message!
- 5 Content Challenges, one for each week
- 24 DAILY (Monday- Friday) servings of #EntrepreneurialEspresso served up hot and fresh to start EACH morning of our intensive off RIGHT!
- 100+ content prompts
- numerous downloadable templates; and
- MORE!!!
