Thank you to Beverly Lewis for reaching out to me on FACEBOOK with a question about Writing Powerful Copy:
Beverly… thank you for dubbing me the QUEEN of anything!! =) =) I did respond to her on facebook, but here is a slightly “extended” response:
First, the TOP resource for writing compelling copy is the people you are writing it FOR….
** So, FIRST – KNOW who you are talking to. Compelling, results-oriented, sales-worthy copy leaves NO ROOM for assumptions. NO ROOM! So, no matter how much you think you know, find out more.
Specifically, here is what you need to know: What motivates the people you are talking to?
Where is their greatest PAIN?
What keeps them up at night?
What do they want most?
Many people will say I am a gifted speaker, or coach, or writer. What I am TRULY gifted in is the TRUTH… recognizing it… leveraging it…. Speaking it!
GREAT copy is rooted in YOUR MARKET’s reality… in THEIR truth… =) p.s. THANKS for the queenship! =)
I have to agree with Beverly. Michelle Pippin is a master at meshing the right amount of intimacy with the call to action. I have learned so much from watching her!
Now you get another decoration for your crown by demonstrating how you lift others up. Truly a WOW. Thanks, Michelle.
I agree. I consider myself a pretty good writer–but when Michelle reviews my draft, she’ll insert a word here and there and gives it the POW. Perhaps there’s a POW in WOW!