I’ll never forget — way before any of my online marketing/blogging/etc. would have been worth copying — finding a woman who had (word for word) copied my entire website. EVEN THE ABOUT ME PAGE.
She was from my area, and while I didn’t know her, I reached out to her to discuss the, um, “situation.” She denied it, of course… saying that it was a coincidence.
Saying she’d NEVER even SEEN my site.
She hung up, however, when I marveled at the fact that she and I were both married to public school teachers named Chris, had three kids the EXACT same age, named Summer, Shelbey, and CJ, she apparently went to the same church, same high school, same college. Isn’t that special?
Anyway, most business leaders will tell you to NEVER copy someone else, but I’m not most business leaders. The truth is, we are born with an innate desire to mimic. It’s how we learn most everything in our early years.
We are also — of course — born so incredibly unique in every way, with an innate desire to fully express who WE are as individuals.
In business, I suggest we use both.
WHAT TO COPY, THE COMPREHENSIVE LIST:
1) Behaviors. If you want what “they” have, take a look at what “they” do. if you want to be thin, look at the habits and behaviors of thin people. If you want to be rich, look at the habits and behaviors of rich people. Behavioral congruency will lead to RESULT congruency.
There is no 2nd thing to copy.
WHAT TO KEEP ORIGINAL: EVERYTHING ELSE, of course.
Your message.
The way you bring your message.
Your phraseology.
Your analogies.
Stay 100% true to your own twisted little view of the world. Stay absolutely true to you.
So, if you see someone getting the results you want to get online. Don’t try to talk like them, cuss like them. Don’t try to wrangle your own beliefs around to match their own. OF COURSE.
But DO watch what they’re DO-ing…
Are they doing Live streams once a day? once a week?
Are they blogging directly into Facebook or sharing a link directly from their site?
Are they using images with EVERY post or only certain kinds of posts?
How are they using groups?
How often are they releasing a new podcast?
What seems to be their approach with the media?
This is no different than reading a biography of a great leader. You DO study other great leaders, right? Soaking up the habits, the tendencies, the beliefs they all have in common???
This is no different, it’s just in real time.
So, look at what they are DO-ing
and then
do it ENTIRELY
YOUR
EXQUISITELY
UNIQUE
way.
Here’s to US!
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