Creating a Tipping Point for Your Business

THE ONE THING THAT CREATED A TIPPING POINT FOR MY BUSINESS. (AND ALSO, COMING CLEAN: BECAUSE THERE’S NO SUCH THING AS A WHITE LIE.)

I’m asked OFTEN about how much I “actually” work. I wrote (a totally 100% honest) post about that question here.

But, there’s still something missing. Because I get asked about it a lot. How DO I do what I do? How DO I get it all done? How MUCH time does it really take? What IS the “work” that has really catapulted my brand? What created that tipping point?

To be honest, while I’ve grown a LOT,
I don’t think,
or maybe I choose not to believe,
that I’ve REACHED “the” tipping point…. YET.

To date, though, the thing I’ve done that has generated the MOST income (and demand for my work, which leads to income) is to BLUR the lines between “work” and “life.” To make the “work” something I do anyway, naturally… to make the work something that FUELS me AND fuels my business.

And regardless of the industry you are in,
you can do the same.

People buy from PEOPLE.
They buy when they are inspired and empowered and encouraged.
Some people are Women Who WOW members right now today who can’t remember why they joined, but they will NOT cancel.

And it’s not because of the “stuff” they get. (Keep reading for all the stuff.) It’s because THEY ARE BETTER AT SHOWING UP WHEN THEY’RE ENGAGED WITH WOW.

They do more, but it feels like less.
They make more, but aren’t working more.
Their pace, expectations, pricing, and work… it all changes,
it shifts,
because I’m constantly challenging them to bring ALL of themselves to market.

Regardless, when your work includes stuff like sitting on your back deck and journaling your heart out… it’s HARD to answer the “how much do you work?” question. (Read the link above for a breakdown of my day.)

Coming clean, building an empire IS work.
I DO work.
And I LOVE to work.
I wake up looking forward to THE WORK.

How much? I still don’t know.
Because… I AM the work, I AM the brand, I AM the business to a large degree, so PART of the work — for me, and for YOU if you are a thought leader, expert, etc. — is working on me.

💼 Building my CORE spiritually, relationally, and physically.
💼 Being a VESSEL for the message, whatever that message may be…
💼 Honing my EARS so I’m sure to hear — and trust — my intuition.
💼 Clarifying MY voice so that it is ALWAYS recognizable from the screaming crowd.

So, this “work” comes first. It LOOKS like reading my Bible, journaling, going out for dinner with “the girls,” having my hair done, getting to the gym, walking the dogs while thinking and dreaming up new cool things to do and sell, messaging / blogging / showing up. THAT is what it looks like.

But it FEELS like me just waking up and doing what I’m INSPIRED to do. 80% of the time.

But the OTHER 20% is, you know, other stuff. Dealing with team stuff, inspecting how things are going, going under the hood of my own business and tweaking with things to make them better.

THAT is the truth about “work load” for me. 80/20.

But, let me be even MORE honest and MORE vulnerable.

There’s something else.
There’s another 80 / 20.
The 80 / 20 of ME, emotionally, energetically, etc.

80% of the time, I am doing what I LOVE to do,
the things I don’t want to STOP doing,
even when I’m on vacation or traveling,
because they FEEL like just what I’m called to do,
what I can’t NOT do,
what I absolutely do NOT want or need a break from.

So, 80% of the time, I’m showing up high vibe, loving the work and feeling so grateful and honored to be ABLE to do it.

But there’s the other 20% of the time.
Those moments,
or SEASONS even…
that seem to stretch way longer than I feel they should…
during which I DO NOT feel like doing ANYTHING.

Just because I’m “here”
— wherever you think I am on the “ladder” of success —
does NOT make me immune to the HUMANITY of business and life.

There’s SOME of the time,
whether it’s a day or even a week…
or just a moment in time,
when I feel like you do,
about selling or showing up or even — gasp — writing.

And sometimes,
when I KNOW it’s aligned,
I do go into hiding.
Still.
I disappear for a time.

But most of the time, I just do the damn work.
WHY????
Because my emotional temperature does NOT govern my actions. I am NOT a tantrum-throwing 2-year old. I am NOT a slave to my emotions. I’m a grown up.

And since they day I left home at 17,
I have NEVER not done what was required of me.
Not once.
I have shown up when I was
tired, angry, defeated, betrayed, anxious, afraid, and depressed. I have shown up when I was beaten, when I was losing, when I was disappointed, and when I felt like there was NO way to win.

I am NOT
and have NEVER been
led around by a leash
by how I feel.

So, how do I decide?
When to just do the damn thing?
And when it’s aligned for me to take action ANYWAY?

First, I recognize that the “heart is deceitful above all things.” =) And I know that my business will grow based on two things:

Who I AM, first.
And what i DO, next.

Is this making any sense at ALL?????
To the top 2% of business owners (income wise)
it makes TOTAL sense.
Moving on…Second, I recognize that action SHIFTS energy. So in these 20% moments, I will ask myself what I have AVAILABLE to give. Sometimes it’s as simple as replying to emails… or cleaning OUT my email box… Sometimes, I’ll set a timer for 10 minutes and say, “I’ll do 10 minutes of X and then be done.”

But something happens.
Because action SHIFTS energy,
and so something will land in my lap.
A question, an inquiry,
something that reminds me what I’m up to,
something that JOLTS my soul awake,
and before you know it, my fingers are again flying over the keyboard.

Lastly, I remember who I AM. I remember that i have never been the girl who called out of work, or who ducked responsibility, or who waited to be rescued. I’m just NOT that girl. I’m the girl who does what I KNOW I need to do, what my FUTURE self DEPENDS on me to do, what my ULTIMATE GOALS require of me, today.

And sometimes…
for a moment,
it feels like work.

But the effort is worthy, it’s noble.
And if feels AMAZING to do what so many others will NOT…. because this HABIT,
you know of doing,
of showing up,
of being THAT girl,
puts me in the category of the TOP performers and TOP earners and TOP achievers in our world.

And I want you to join me.
in an elite circle of do-ers.

If you are NOT a women Who WOW member, now is the time to join us… for less than $2 a DAY.

Women Who WOW is a community…
of heart-centered women who do the work,
and get the results…
the visible “business” work, of course…
but also the work on themselves…
CONSTANTLY growing, shifting, learning, creating.

If you want SIMPLE success principles,
that you can implement with absolute joy and authenticity…

If you are DONE wasting time on blueprints and programs and coaches that have you wasting countless hours learning new systems and tools but leave you GROPING IN THE DARK when it comes to getting clients or patients in the door…

If you want PROVEN principles and strategies,
and you want them DELIVERED
Daily,
weekly…
and you want someone (me)
and a community (your WOW sisters)
to hold you accountable to YOUR incredible best.

And you want it all for less than $2 a day,
time is running out for you to join us. Message me or just stop putting it off and join us NOW — while doors are still open at this price. =)