In full disclosure, this article is (mainly) for people who aren’t already members of the Women Who WOW. Written to you, specifically. Written with several specific “yous” in mind, but applicable to all of us, regardless of WOW status. So, if you ARE a member of WOW already… it’s still very much a must read. (Not sure if you’re an “official” WOW member? Click here to find out.)
Regardless, this article will impact your business… your growth…. your income.
While in the next few paragraphs, I will — proudly– expound upon why WOW even exists… this article is really about rituals, routines, mental toughness, association, focus and more. It IS about your bottom line.
While I am fortunate to have never wrestled with issues of “worthiness” as a person, I am very careful and pragmatic and RUTHLESS about “justifying the existence of” my business. Let’s face it, the world doesn’t need another business coach… and the world needs another talking -head/ business guru/blogger/ author/tribe leader even less.
So, in 2013 when I officially — and quietly– launched the Women Who WOW membership, I wasn’t exactly sure what it would “be.” I danced with attorneys and colleagues over potential opportunities (and issues) including licensing local chapters all over the country (Think: WOW Louisville, WOW Hampton Roads, WOW Boston).
No. I wasn’t sure what WOW would become, but I always kept a ruthless eye on its purpose. I had to know that I wasn’t adding to the clutter of the “business success” marketplace. I wasn’t interested in becoming “just another option.” WOW had to fill a need, serve a purpose, and be unapologetically purpose and profit driven.
If you’re not sure what WOW is…
it’s a high-level, national mastermind of insanely driven entrepreneurs with the courage to take control of their business and create wild success no matter what may be standing in the way!
At a glance, our $37 / month membership includes:
- access to live, deep dive, “in real life” intensive events
- a print newsletter designed to bring you “a conference in every envelope.”
- open call-in hours, where you and I can speak privately for some laser coaching
- NO STONE UNTURNED email coaching
- And of course, we’ll meet virtually — once a month — for our working mastermind.
Those are some (not all) of the monthly “features” — the “what you get” — of our membership, but they have nothing to do with WHY WOW EXISTS. In fact, if I focused on selling the features ONLY, I’m convinced membership enrollment would be stagnant… if not shrinking. (The opposite is true… we grew by nearly 60% in February!)
So…. why DOES WOW exist? Why ARE we growing when e-women and NAWBO chapters are closing all around us? And — more importantly — what does it have to do with YOUR BUSINESS even if you never become a member? I’m glad you asked.
First things first, WOW is NOT another networking or referral group.
I don’t go to those and — frankly — do not recommend them. Yes… you’re very likely to find your target market within our membership (we DO — even in our early stages — boast a VERY diverse membership with members in nearly every niche and industry.) and many of our members do a great deal of business together. But, our purpose isn’t to introduce you to members of your target market.
Our purpose is to fully equip you to reach, gain the attention of, and earn the business of your target market… whoever and wherever they are!! We provide you with real-world, expert guidance and savvy, step-by-step strategies to take your business to the next level.
And our allegiance isn’t to any one “favorite” or “new” or “Hot” business or marketing strategy. Our only REAL allegiance is to that which WORKS to build your bottom line. We’re ruthlessly pragmatic that way.
But — and here is where all of this applies to you, regardless of whether you EVER join WOW or not — your business can never outgrow YOUR mind. You MUST always be stretching your mind… always learning more about sales and marketing. This month, WOW is talking about rituals and systems and sequences.. for profit.
For many of our members, their SYSTEM for continually improving as a marketer, as a business owner, as a sales person, as an entrepreneur is met by WOW.
But, if WOW’s not for you…. replace us with something. BUILD IN a monthly FOCUS on business development. If not, you’ll risk “insanity:” doing the same thing and expecting a different result.
Your business will NEVER outperform your desire to be its chief growth and development officer. Cultivate, and then FEED this desire… because it is the difference between the struggling business owner and the one that is financially FREE.
Let’s talk about association. WOW was created to be a high-level mastermind, equally known for who we keep out as for who we invite in. Those ‘other groups’ — honestly — let in almost anyone. We don’t. We do “vet” all new members. We DO refund membership dues when a new member isn’t accepted. We do this to grow deliberately and to avoid — at all costs — seeing our members join a growing list of “treadmillers.”
While I’m on the association kick… let me encourage you to surround YOURself with business owners who are authentic, honest, and blunt. You WANT to know when you’re the emperor with no clothes. You SHOULD prefer the cha-ching to the att-a-girl. (Profit is how we keep score.) Success requires a certain mental toughness that is created best within a community of truth-tellers.
So, look… I’d LOVE for you to join WOW. BUT, if WOW isn’t for you, don’t settle for a group that will ONLY give you an opportunity to do a business card swap. SEEK OUT a community who will help you grow your mind, your marketing, and your profit!
