No, not a business plan. #uggg
I’ve never had one, never needed one, and don’t recommend them… not in the traditional sense, anyway.
I’m talking about a GENERAL IDEA of a plan.
A recipe of sorts.
Something a SMIDGE beyond just a list of ingredients or tools.
Even the FAINTEST IDEA of how this business of yours is supposed to make you money… or more money… is better than NO plan at all.
Unfortunately, a lot of people will rattle off LISTS of THINGS they’re doing…. a LOT of tools they’ve invested in… STUFF they’re thinking or writing or finalizing. Their hustle is commendable, but as for STRATEGY?
Well, it’s non-existent.
and NO strategy at all,
leads to women entrepreneurs
UNDER-earning and eventually
flunking out of business entirely.
(But worse than that… they lose faith in themselves, confidence in what’s possible for them, or even hope for their future.)
So, I often stop people in the middle of their rambling about all they’re doing, and say,
“Stop for a minute. I hear you’re hustle and love what you’re doing, but tell me the PLAN. How does all of this fit together? What is the 50,000 foot view? How is all of this SUPPOSED to work, ideally?”
How is the blogging SUPPOSED to work? What is the PLAN for how it is to grow your business?
How is all the social media, the book writing, the podcasting SUPPOSED to work? What is the PLAN for how it fits into your business?
How is the networking SUPPOSED to work? What’s the HOPE? The plan? The strategy behind it?
Because if you’re cobbling together a BUSY life…
doing a BUNCH of stuff you think you HAVE to do…
but you have NO plan for how it is to work together…
to meet your business goals…
well, I hope you were either BORN into
or MARRIED into
money.
Because more business owners than you can imagine are busy and broke. Doing A LOT, but not COLLECTING a paycheck. Working for FREE. (If they didn’t work for themselves, their salary alone would be a federal CRIME because it is so far below minimum wage.)
So, do you NEED a long and drawn out business plan?
No, but you do have to have **A** plan,
of SOME sort,
guiding your efforts.
You do have to have something,
some STRATEGY,
SOMEthing that you’re COUNTING on.
Can you be guided by your own intuition?
You can and — in my opinion — you should.
Can you be flexible in your approach, building in FREEDOM of choice and preference?
You can and — in my opinion — you should.
Can you wake up and make a new “plan” for each day based on what you’re INSPIRED or FEELING CALLED to do or say?
You can and — in my opinion — you should.
Can you “wing it” MUCH — if not ALL — of the time?
You can and — in my opinion — you should.
But you DO have to have the framework of strategy to hang ALL of this intuition on. You DO have to build some basic plumbing through which the income and impact YOU WANT can flow. You DO have to have a plan.
My daily habits are, well, habitual.
My morning routine, established.
But, my DAY to DAY “stuff,” I make up as I go along.
How is this SUCCESSFUL & PROFITABLE and CONTINUING to take NEW ground when my MUCH better known and better funded “competitors” continue to struggle in fits and starts?
I have VERY simple,
STUPID simple
systems… or plans.
I have FRAMEWORKS that guide the 7 CORE aspects of my business. (Bonus: this allows me NOT ONLY to have a business I LOVE, but a LIFE I love.)
👍My Marketing Plan, which is how I continually generate and nurture leads;
👍My Content Plan, which is how I plan, create, curate and syndicate ALL the content I do;
👍My Sales Plan, or how to turn interest and leads into clients and cash.
👍My Media Plan, or how I deliberately insert myself into the national conversation.
👍My Outreach Plan, which is slightly different than marketing and media… but focused on women leaders (or gatekeepers to large groups of women).
👍My Measuring Plan, which is what and how and how often I measure in order to keep my business on track.
👍My Access Plan, which guides WHO has access to me, WHEN, HOW and HOW MUCH.
All laid out..
not just MY system…
OF COURSE
but — so much more importantly —
how you can create your own systems…
And the ONLY way to get this program,
is to be a Women Who WOW member.
Sooooo… if you’ve been waiting for an invite,
THIS IS IT.
If you’ve been waiting for perfect timing,
IT IS NOW.
