It’s crazy the way the success vortex tends to draw otherwise smart people into its WEIRD non-sensical ways. The pursuit of success CAN make people crazy, having them convinced that they way to the NEXT level, the way to THEIR vision is actually..
— to be LESS themselves, and / or
— to abandon what got them this far.
Examples:
The woman who made her START in an industry with home-grown and DIY designs, whose people LOVE her because she’s so real and down to earth…. starts thinking she has to be fancy, buttoned-up, “PROFESSIONAL” in order to “scale,” even though it feels so YUCK to go down this road.
The woman who made EVERY dime she’s ever made online — and it’s been a LOT of dimes — via the written word, who starts thinking that the way to the next level is to start doing video, even though she really doesn’t like video.
The woman who has already created multi-six-figure success with a simple team and a solid routine that she LOVES, believing that all of that has to change in order to reach 7-figures.
The woman known and defined by her confidence feeling STUCK in her business — and researching TONS of branding B.S. — because a friend thinks her branding “needs a lot of work.”
HINT: Those EASIEST to brand, EASIEST to drill down / capture into a 10-second soundbite… are, well… NOT the experts they claim to be. 
REAL expertise is nuanced, complex and bespoke.
I’ve been all of these women. But, does it EVEN make sense? The way I was thinking?
Look, there ARE times to uplevel your brand. There ARE seasons when you need to button up your systems. I love the WRITTEN word, but there ARE times when video is necessary. There ARE times when you need to stretch your schedule and routine in order to reach a new gear.
All of this is true.
But, how could it
EVER be true…
that in order to succeed WILDLY,
You will have to be LESS “you?”
It can’t be true.
It will NEVER be true.
So, if you’re wrestling today with next steps in your business, if you’re contemplating all the things you think you SHOULD do in your business… all the things you NEED to do in order to grow / scale/ leap…
Stop.
Immediately mark through anything on your list that has you feeling YUCK and STUCK and LESS YOU.
And then start pursuing the action items you WANT to do to grow,
decide what fuel you WANT your next level to run on,
and forget all the rest.
Success is a CUSTOM build,
a NUANCED process,
a PERSONAL journey.
You’ll get “there” faster
by being MORE you.
by bringing MORE of you
and your twisted little view of whatever it is you offer,
to market.
Period.
P.S. I have something coming up. Something that is sort of old school, sort of new, kind of crazy and all the way amazing. I can’t wait to launch it with you.
