Look, I’ve been doing memberships since WAY before memberships were “a thing.” My first “membership” — circa 2008 — was called “The Coaching Gym” and used the following tools:
— a magic jack phone, and
— email.
Since then, Women who WOW is continuing to take ground all over the world and many many many people are now teaching memberships. 
How to start them, How to grow them, how to retain members…. which software to use, how to do a “million-dollar funnel,” how to use affiliates.
These same people teaching you funnels are struggling MIGHTILY right now both to ATTRACT and RETAIN members.
Their little plan of amassing a lot of people paying them a little bit per month…
well,
all of those small payments
are now being canceled.
EN MASSE.
All of those affiliate fees you paid out banking on your “average retention rate” now look way too expensive.
WHY?
Because someone literally thought it smart
to build a business
on the back of an uncommitted base,
paying as little as possible.
NOTE: I have NEVER advised this.
I have ALWAYS cautioned against it…
preferring annual, quarterly or high-end options instead.
When clients insist on trying it, I can help them message or create sales strategy that helps them attract a better market. In VERY rare cases — with very niche audiences (think: yogis, spiritual, pastors) — it can work.
But selling cheap is NEVER ideal
and I have always fundamentally disagreed with NEARLY everything taught by these newly-minted “membership experts” but SPECIFICALLY about
promoting a monthly, low-cost option…
And right now,
due to COVID-19
most membership businesses are seeing an EXODUS…
from people never really “choosing” their membership,
but more… trying it out…
on the cheap.
OH– their pages are still glossy.
Their exterior still fancy,
their funnels still up,
but their members…
exiting en masse.
And this is entirely AVOIDABLE.
If you want access to my Membership Miracle course, message me.
In it,
I teach what works,
I teach what I do,
I teach what is sustainable…
and DEPENDABLE.
And I’ve been doing it a LONG time.
In “good” economies and “tough.”
Principles never change.
xoxo
Michelle
