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HOW TO GET IN A CLOSED-DOOR GROUP WITH SOME OF THE MOST POWERFUL MEDIA CONTACTS FROM NATIONAL MEDIA OUTLETS….
Sam DeBianchi (of Million Dollar Listings Miami on HGTV) said it like this “Media helps your business exponentially. PR can REALLY take you to the next level.”
I agree. In my PERSONAL opinion… that list of media “as seen in” logos SHOULDN’T matter as much as it does. But it DOES matter.
A lot.
I was once asked by a TV station to help them “sell air time,” i.e. commercials. I gave them the following statistics:
- 65% of emails sent today are SPAM, reducing the previous profitability of email marketing;
- Both Oprah & Obama — both with social media “klout” and lists and teams to run such efforts both rely on REAL media when they have something to pitch (like Oprah’s last appearance on Letterman) or a message to deliver.
- In April 2013, Manta, ironically a social network for small business reported that 61% of small businesses saw NO return on their investments of time and money in social media.
I didn’t share with them the following statistics, which makes being PART of the story — vs a commercial or interruption to the story — so incredibly important:
- As a commercial you are an unwelcome distraction. As a media guest, you are a welcome expert.
- STATS: 92% of people who own DVRs fast forward through commercials.
- On average, people pay attention to the content in a tv show and the content in a print publication SIX times more than it’s advertising. (Ogilvy & Mather)
Bottom line: MEDIA is of incredible importance, which is why I’m preparing to meet in a room with MEGA MEDIA contacts, for 2 days in New York City this summer…
and if you want to join me, message me QUICKLY.
INTRODUCING Media, Marketing & Money.
The “triple threat” for business success.
YOU KNOW the power of the media.
REAL media, not social media…
And there IS a difference.
In perception,
in profit potential,
in brand equity.
And for two days in July, Diane White and I are bringing 20 TRUE experts together… in one room…. to not only learn how to get INTO the media, but to MEET with the media.
You
+ MEGA MEDiA PRODUCERS & CONTACTS
for 2 days
in a closed group setting…
in New York City.
We’re still putting together the LIST of media producers you’ll be able to talk with, pitch to, and build relationships with, but so far, we’ve locked in KEY contacts from the following:
- Sirius Radio
- Fox News
- Dr. Oz
- The Rachael Ray Show
- Business Insider
And we THINK we have also secured someone from the Today’s Show and NBC. (Waiting on them to return from the royal wedding in order to confirm… )
But listen… this isn’t your typical media event with hundreds of people pitching a handful of producers. We’re going intimate.
In 2 days together, you’ll not only learn HOW to pitch ANY show or outlet (from the woman who’s clients have been featured EVERYWHERE, including Good Morning America, CBS Early Show, CNN, People Magazine, Redbook, Wall Street Journal, Your Business with JJ Ramburg and more ) but you’ll also dive deep with these media contacts to get your pitch heard, perfected… and then LANDED.
1 room.
2 days.
You, Me, & Diane White (the ULTIMATE “get featured in the media” woman)
Plus
KEY contacts from MULTIPLE national media outlets.
And 19 other rock stars.
But we will not stop there. Because media ALONE is only one part of what you need.
We’ll also share with you how to choreograph ALL of your marketing — including your media features — to support your business objectives.
That’s why we’re calling this:
The Media, Marketing AND Money Event.
There are only 20 seats available, and they will go FAST.
When they all work together — marketing, media & money / sales — it is the perfect profit pyramid.
When you work with the media to get the recognition you deserve, and weave that new fame and acclaim into your marketing and sales choreography, THAT is when the money really flows…
when it flows consistently,
on demand,
and without feeling like you’ve got to fight for it.
Message me for more details.
