It’s the last Friday of 2013 and savvy business owners have taken some time off to assess 2013 and ramp up / prepare for what they have planned in 2014. Because this will be our last chance in 2013 to “Fix It Friday,” I want to share something that I hope will be a HUGE “A Ha” moment for you and your business.
You know your own struggles in business. Essentially, they boil down to being able to attract the attention — and earn the business — of the right customers or clients or patients — who are willing to cheerfully pay your fees. And, you want to be able to do this consistently.
If you were honest, your core business “struggle” is linked to your desire and need to be able to (a) create ideal clients (b) ON DEMAND, (c) without spending a fortune in marketing and (d) without wasting your time in coffee meetings, profit-less chatter, and lame networking events.
The sad truth for me is hearing from the many business owners who found me — and others of my ilk — too late. AFTER they’ve invested good money in lots of bad ideas. AFTER they’ve had “bad experiences” buying systems, franchises, and attending events that left them broke and bummed. AFTER their time and resources have been spent. This isn’t about how hard I am to find. It’s about the core –very fixable — affliction plaguing businesses today: The owner’s quest for new tools, new strategies, new “shiny objects” that will turn things around or speed things up for them.
This is an affliction because it leads owners into a dangerous and expensive obstacle course. Much like a video game for kids, this affliction keeps owners “busy” for far longer than they anticipated and — in the end — the only thing they collected are worthless “points” I like to call Random Acts of Business.
Like the gold coins I used to collect on a Super Mario Brothers game… random acts of business add up but deliver no value in the real world. Random Acts of Business are tools and strategies you collect, learn about, or even implement in your business. Many show hope and promise, but when it comes to “moving the needle” of profitability in your business or enabling you to work less and make more…. they are disappointing at best. Discouraging, defeating, depressing at worst.
Random Acts of Business are all great things. Great ideas. Great tools. Great apps. Great strategies. So…. why call this an affliction?
Because it ignores the core need of your business:
An organized, systematic approach to creating paying clients.
Random vs Organized.
Lots of starts and lunges forward vs True Momentum gained consistently over time.
Loads of ideas vs. a solid, strategic plan for how to implement, leverage and stack your efforts.
Constant changes in direction vs Consistent and Impressive Leaps Forward
Lots of hope vs lots of profit
Lots of waiting vs Accurate and determined Measurement
