In fairness, formulaic selling is working less and less well for men as well.
If you sell to entrepreneurs, for the love of God put away all that silly drama in your perfect little slide deck and stop pretending they haven’t seen 17 other people sell just. like. that.
But “civilians” (non-entrepreneurs) are ALSO getting wise to these formulaic sales tactics, and they do NOT appreciate them. They resent them.
Because while we ALLLLL love buying,
we HATE feeling “sold.”
The future of EFFECTIVE marketing and sales
is and will continue to be
RADICALLY HUMAN.
RADICALLY.
Guys, I promise you
from the depths of my soul,
EVEN THOSE teaching selling right now,
EVEN THOSE spending six figures or more on ads each month
EVEN THOSE who still look fancy
are struggling with the online marketing tactics that worked before.
Side note: If you ever wanted “their” attention, the big names, NOW IS YOUR time. They have been so formulaic in how they speak to their list, they think their list is dead. they are worried. If you have a cool and different offer, they are VERY open to a JV right now. They’re open to nearly any thing because what worked in the past is not working for them any more.
Formulaic anything is OUT.
The market
YOUR market
is bored by it…
irritated by it…
insulted by it…
So, what works???
🔥Everything human.
🔥Write like you speak.
🔥Respect their time. (Get to the offer earlier in your emails and your pitch. They don’t need you coddling them into it. Plus, you’re proud of your pitch, right???? LEAD with it. Tell them why you can’t imagine anyone saying NO! sell like THEIR business, health, marriage, whatever depends on it.)
🔥SERVE them well…
so well that they come after YOU for more.
Basically ALLLL the stuff you left behind because some guru convinced you there was some magic other way.
🔥 See them as humans and not as “numbers” that you hope to get some PERCENTAGE out of …. talk to them as if THEY are human and not a “market” or a “list.”
Now, why do formulas work LESS for women?
Because we’re naturally more relational… so we
TEND to veer away from the formulaic, even if just by a little… more than men do.
but formulas are PRECISE.
EVEN if you follow it to a T it is working less and less as the market DEMANDS more humanity. But for women, we go off script more naturally than men, so it’s worse for us. 😊
Never fear though…
YOUR breakthrough could literally be JUST AHEAD. Comment below or message me for my 1:1 mentoring container where I’ll give you (and your team) an eXACT path forward to get BACK to your own magic, your own rhythm… where you make more money, more consistently and feel AMAZING about how you do it.
Cheers. 😊
