I’m not talking about “exposure” or fame or any of that.
I’m talking about how RECOGNIZABLE you are in the marketplace.
If your voice, your work, your “brand”
can not be RECOGNIZED…
how can it ever be PREFERRED
over any other option?
More importantly,
if your brand is not RECOGNIZABLE,
how can it ever be in DEMAND?
Short answer: It cannot.
Most entrepreneurs focus so much on EXPOSURE,
but pay FAR TOO little attention to being RECOGNIZABLE.
This isn’t about being shocking or different,
but being RECOGNIZABLE,
in the same way your kids or friends could recognize your voice in a crowded store, even if they can’t SEE you.
MANY times, I’ll have people message me and say,
“Did so and so join Women Who WoW?”
WHY???
Because they see the tell-tale signs of MY recognizable voice impacting their work.
About a month ago, I was in a strange city.
One of our members was running late to a little meet up I was hosting, but her friend got to the bar early.
She came up to me and said, “Are you Michelle?”
Yup. How’d you know?
Her friend told her to look for the blonde in cowboy boots.
Recognizable.
But this isn’t about how you LOOK or what you WEAR.
My writing,
my phraseology,
my voice,
my demeanor,
my pace,
the words I use,
my low key events,
my use of CAPITAL LETTERS,
all of it..
is recognizable as mine.
If you are not RECOGNIZABLE,
it does not matter how famous you are,
you will NEVER generate enough DEMAND
for YOUR work (preferred over any other)
to sustain a healthy business.
SO, HOW DO YOU BUILD A RECOGNIZABLE BRAND?
First, you stop practicing your “non-regional diction” brand-wise. =) (That’s a little joke from a stupid silly movie. If you guess the movie — VIA A PRIVATE MESSAGE you get $100 in Michelle Money to spend any way you want!)
What does this “non-regional diction” LOOK LIKE in a brand?
❌ Well it looks like you took your message,
your personality,
your dress,
your copy,
your offers,
and you started EDITING…
❌ You rounded any potentially sharp edges,
you know… so you don’t “offend.”
❌ You softened it “just a bit,” and then “just a bit more” so that your WHATEVER is less “visible.” Maybe it’s your FAITH you want to fade into the background, or your HUSTLE… maybe it’s your view on a certain industry that you’re hoping doesn’t come across so loud, or whatever.
❌ You priced according to industry norms, you packaged according to industry norms, you made your lists, and presented your offers according to industry norms…
And bit by bit,
in this quest to look “legit” or “professional” or “successful,”
YOU are what’s fading into the background,
leaving a business that is so incredibly BLAND
no amount of salt could make it palatable,
LET ALONE DESIRABLE.
THE KEY IS TO IDENTIFY THE HEART OF YOUR BRAND AND YOUR WORK… AND INFUSE EVERY FIBER OF YOUR BRAND WITH WHAT MAKES YOU, YOU.
I know this is overwhelming…
perhaps because you’ve been doing the
non-regional diction
thing for too long.
And perhaps because you’ve forgotten
what lights you up about your business…
what BURNED in your SOUL when you first started…
Or perhaps because you’ve been at this SO LONG,
that dusting off your brand,
choosing what to leave behind,
and what to FEATURE prominently,
leaves you feeling so overwhelmed, you just can not see your way thru it.
I got you.
I do BANKABLE brands better than any one else.
No, I’m not talking about “styling” your brand,
#obviously…
I’m not talking about the “visual” aspects of your brand.
I’m talking about the PALPABLE aspects of your brand,
what the market FEELS, HEARS, RECOGNIZES
as UNIQUELY you.
Friends, look at my numbers.
I’m HARDLY famous,
or “well coifed.”
I have NEVER played by the rules
or followed the leader.
I don’t hang out with the “right people”
or join the right programs to get the right endorsements.
But I would PROUDLY stack my PROFIT,
my CONVERSION RATE
and MY RECOGNIZABLE factor against nearly any guru you can name.
And I want to help YOU become recognizable, too…
so that you can generate FIRST a preference for your work,
and then
a DEMAND for it.
I won’t do a launch for this,
or even a bunch of posts.
Because I only have 7 spots available for this offer,
simply due to the timing of it.
🎁🎁 A BANKABLE BRAND AUDIT 🎁🎁
With this deep dive work with me,
we’ll start with a questionnaire,
followed by a HOT SEAT,
FAST MOVING inquiry session via Zoom.
(This session — and this entire offer is private — only you and I … It’s held on zoom only so I can see you eye to eye and then record it.)
Then, I’ll do my own audit of your visible work.
Your current website, your social media messaging,
your media appearances, if applicable,
and anything that is SEEN
by OUTSIDERS
in an effort to draw them further into your business.
After this, we’ll get BACK on Zoom for a
Finding session, where I’ll go over an actionable list including immediate changes and more importantly ongoing suggestions for taking your brand to the bank… over and over and over again in 2019.
The fee for this is SO LOW…
but the FEE came to me immediately when I was compelled to create this offer,
so I won’t challenge it. =)
It is lower EVEN than my Customized Client Creation blueprints I’d sell back in the day, like WAY back in 2008.. It’s $797. PayPal.
There are no rules to this offer, only
first paid, first served.
Once the first seven pay, anyone else will be immediately refunded.
If you have ANY questions, message me quickly.
