I’ve spoken on this topic for more than a decade now, but everyday I’m realizing “afresh” how deliberately difficult people make “business.” Do “they” — the gurus of the day — want us to be so overwhelmed we never try? Do they think by keeping us “mired” in confusion and technology traps that we’ll go quietly back to our jobs and leave them to operate unencumbered by any real competition?
My personal opinion: I think the REAL answer is that by adding to the confusion, rather than simplifying it, “goo-roos” keep us paying them for more.. more help, more systems, more blueprints. OUR confusion = THEIR cash.
I’M HERE TO TELL YOU — WITHOUT HESITATION AND WITHOUT EXCEPTION — THE ONLY THING YOU REALLY NEED TO “FIGURE OUT” IS:
— YOUR TRUE, DEEPEST MESSAGE
— YOUR SOULMATE PEOPLE
— YOUR OUTRAGEOUS OFFER
Is this easy? Not necessarily. But it IS simple. To start this process for you, I want to give you the WHY, HOW, WHEN & WHAT OF MAKING IMPRESSIVE MONEY ONLINE. (Of course, it can be implemented in an off-line business as well.)
THE WHY
Why do you want to grow a following (and an income) online? Why do you want a digital list? A tribe? Regardless of your business or industry?
Because this following is like a savings account. Call in YOUR people and you’ll have a place you can go, full of people who reunite with you, who trust you, who “get” your view of life, health, or business. They relate to how you see the world. These people are ready to buy from you, when you make an offer. Like a savings account, you can dip into this tribe when you are ready to serve them more deeply (and make more money.)
THE HOW
Given the unnecessary complication of this topic practically anywhere else you go these days, I’ll “risk” over-simplifying the “how.”
Step one: Know your soulmate people. Know who they are, where they are and what makes them tick. (It’s also very helpful to know what ticks them off.)
Step two: Show up every day with something that educates, inspires or entertains them.
Step three: Invite them to officially enter your world with a “bait” offer, something that gets them to join your Facebook group or your email list.
Step four: Invite them in closer with an offer that requires a financial commitment from them.
Step five. Repeat.
THE WHEN
Everyday.
in some way, every single day.
Is this too much, you think? What about smelling the roses and all of that?
Is this your calling or WHAT? Is this — whatever you’ve chosen to do — your passion? If so, how long could you REALLY shut it off? How often do you WANT to shut it off?
For me, it’s an EFFORT to shut it off. Much more of an effort to shut it off than it is to just show UP.
Still,, I’ll go on a couple of vacations a year, mostly during the summer months. MOST people will never know I’m gone. I’ll pre-create content. I’ll schedule it, automate it, and STILL show up for you guys.
THE WHAT
Here’s what you will need in your business or marketing arsenal in order to exceed your financial goals while selling to people you love, doing work you enjoy and just LOVING this business you’re creating:
— YOU, unfiltered. Well, maybe filtered a little bit. (Just to protect the innocent, lol… )
— A BAIT OFFER. (something to get your soul mate people to say yes with their email.)
— A CONVERTING OFFER. (Something to get you people to say YES with money.)
Is it easy? No. Not always.
Is it THIS SIMPLE. Yes. But ONLY always.
P.S. I schedule TEN private strategy sessions every month. These private 1:1 sessions allow me to plug into your business, help you make sense of it. We’ll look at everything you have going on and then we’ll take it apart. We’ll identify time leaks and profit hacks. You’ll leave with 12 specific action items that will take you measurably closer to your goals. Schedule your time here.
