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Sex sells. We have all heard this “truth”, but how, exactly? HOW does “sex sell”? Well, I spent the weekend with a call girl to, um, pick her brain. More on that later….
If you are like many of my private clients….
*** you may be wondering how to do this thing “right”… I mean, you know you are fabulous at what you do… your clients LOVE you… and others seem to be prospering in your field. What gives?
*** You have probably at one time or another described your business as in a phase of “FEAST or FAMINE”. You might get JUST ENOUGH work to get you hopeful and excited – but then… you guessed it FAMINE time comes around again.
*** You have bought the “systems”… which offered a LOT of GREAT information and tips, but in the end your business remained largely unchanged…
*** YOu network all the time, but to little ($$$)avail … AND
*** You may have even purchased expensive paid advertising – anywhere from $15 to $1500 or MORE – with little or no results.
I have to say that I have ABSOLUTELY been there…. ABSOLUTELY. And when I was there, this one question kept coming up, “HOW DO PROSTITUTES AND CALL GIRLS AND DRUG DEALERS MARKET THEMSELVES?” After all…
*** they provide either a product or a service.
*** Getting their “name out there” is not an option as it is DANGEROUS (legally) – BTW, there is NO VALUE whatsoever in “getting your name OUT there”. The only value is in getting YOUR customers IN HERE to you.
*** They cant’ PAY for any advertising, AND
*** I have NEVER been approached by one of these “black market” entrepreneurs at a lame networking event or Chamber meeting.
YET… there are uber-successful (financially speaking) people in all of these black market “industries”. So, how do they do it?
Well, you all know I work with small business “victims”… advertising victims…victims of “system purchases”… victims of networking neurosis… victims of analysis paralysis….. You all know that I don’t talk like other business coaches out there. P.S. This is a good thing – because MOST of what people teach you about business is WRONG!! 🙂
Good news: Tomorrow, I am releasing a free report – but only to the members of my Wow! Factor community! It is all about my “weekend with a call girl”… You don’t have to pay to be a member, you just have to subscribe on my website – www.womenwhowow.com. (NOTE: I specifically work with SERVICE-based businesses… but if your business is product-based, you will STILL benefit from being a member. Join anyway!!)
Oh my gosh, you never cease to amaze me! That is so true! They don’t pay for advertising, nor do they attend ANY networking events…..so so true! It really does make you think……”hum, how are they doing it?” Very Interesting!
I loved this post so much when it came through the newsletter that I had to read it again…and I LOVE IT. You continue to think of new ways to bridge what we are looking for and what we need to do. Thank you for posting what most wouldn’t. You are awesome!