FOR THE INTROVERT IN ALL OF US: WHAT IF YOU TURNED THE WHOLE MARKETING THING ON ITS HEAD?
The way I see it, there are TWO primary ways to grow your business:
- You can grow through marketing and exposure…. which is the whole media, PR, networking, Facebook ads thing
AND / OR - You can focus on the people ALREADY under your umbrella, serve them, love on them, engage with them… and watch them bring their friends.
To be VERY clear, despite my hermit-nature, I do both and recommend both. (My media, of course, largely focused on print… you know, to avoid the whole “have to show up” thing.)
BUT, we focus so little on growing our business through LOVING ON THOSE ALREADY HERE, I wanted to cover it today.
There IS a tendency to cash someone’s check and move on to look for your next conquest in business… not unlike the stereotypical picture of an adolescent boy and the “notches on his belt.”
But, WEALTH (like love) is created by going DEEP.
Deep within yourself and your own gifting.
Deep with your commitment,
and deep with your people.
So, how can you show your people YOU LOVE THEM and are GRATEFUL for them today? How can you show them that they’re important? That you haven’t forgotten about them in your quest for “new” business?
I make a point to reach out to EVERY ONE Of my members — personally — via email a few times a year. I want to know WHO they are (really), HOW they are, what they need, how I can serve them better. But mainly, I just want them to know I’m thinking of them.
I also buy Girl Scout cookies,
support their launches,
try to chime in on their social media posts,
reach out to them when I know they’re hurting,
check in on their sick parent or recovering spouse,
follow up when they’ve revealed something personal to me… to see how that particular thing is going.
In other words, I treat them like people,
like friends,
like HUMANS.
Humans that I care deeply about.
Does this count as marketing?
Maybe not traditionally,
but I can tell you that Women Who WOW grows
BEST and LARGELY from current members dragging their friends in the door.
So, over to you… how can YOU love on you people today? How can you show them SO MUCH LOVE that they bring their friends in to meet you?
Speaking of, have YOU joined Women Who WOW yet? We’re the online alliance of SERIOUSLY driven women entrepreneurs who are committed to UNREASONABLE success, on our own terms WITHOUT COMPROMISE. Is that you? If so, email me.
