I test drove a new car today… a fun, non-Namma two-seater. Stick shift. š
The sales person was telling me that they were formerly a marketing coach before selling cars. They had no idea who I was, so I asked her what happened. She said she invested heavily in buying some stage time, which COVID shut down and then she got diagnosed with cancer.
Cancer treatment kept her down… exhausted. Unable to “show up and perform.” COVID shut the world down. In the end, with no new leads (which is a shame because she was a lead specialist) she found a job.
I did my best to encourage her. I promised her that 2025 would usher in a TRUE — and unparalleled — GOLDEN age of business. I encouraged her to keep building so that she would be ready to capitalize.
But as I left, I couldn’t help but see myself in her story. In 2020 I faced a scary health scare of my own. COVID didn’t affect me because I have always been a hermit, but in 2022, after losing my brother, I became grief personified. I had LITERALLY become grief herself. I had never been lower in my life. In 2023, as a practical matter “fall out” from grief, my daily life changed DRASTICALLY as I partnered with my parents in THEIR business.
In 2024, just as I was getting my legs under me, just as I was feeling the EMBERS of business passion again… I lost my aunt, two cousins, my father-in-law and my beloved soulmate dog. Frankly, I lost so much so quickly, that I felt like a HUGE Debbie downer even POSTING here on facebook.
But none of this impacted my business. BECAUSE I have not built the business to depend on me showing up and performing. I do not live that launch life. I do not depend on social media. If I did, I would literally starve. Instead, long ago, I started building paths to my door…. well-worn paths from OTHER PEOPLE’s AUDIENCES to myself. Paths that are paved REGULARLY by my own content library. I have built a syndication system of sorts… that KEEPS new leads coming to my door.
If you ONLY make money when you show up,
when you perform,
you do not have a business.
You have a job.
I use the SIMPLEST of systems, the most BASIC of strategies. But I am RELENTLESS in doing what works, what I can measure, and DO NOT chase bright shiny objects.
If you WANT my playbook, message me. xoxo
