There are certain things you never forget about the early days of your business. Many of my own “unforgettable moments” are — frankly — “LOWS” that I’m thrilled to have left in my less than impressive past. The “business LOW” I remember most vividly and recall most often is the choice I made — more than a
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Most Ignored Strategy For Creating New Clients
Business owners come to me with a variety of descriptions for what they WANT, ranging from: help opening a new practice location, to expanding their reach, to training their sales team, to filling events, to doubling their income. However, each description is typically just a different way to say that they want more (and better paying)
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3 Never Changing, UnDebatable Truths About Business
I’ve been in business for myself for approximately 15 years and there’re things I still don’t know about business, creating success as a self-bosser, and being a profitable entrepreneur. Things like, “Why do people continue to spend SO MUCH MONEY on ads that they admit produce zero measurable return?” or “Why are people so tolerant
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3 Words + 1 Book = Powerful Distinction
With shaky hands* this morning, I am re-submitting book proposals to two different publishers who expressed interest in my writing back in 2005. I won’t be talking a WHOLE lot about those books here — at least not right now. However, my first time (and only time) pitching publishers back in 2005 was a really
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Why Your “USP” Isn’t Enough
This morning, I received an email from an organization pitching the following workshop: “Branding Your Uniqueness” Granted, I don’t know the presenter and I don’t know the content of the presentation. But I DO know the organization, and that they are being quoted and used as an industry-wide example of how NOT to pay speakers… even though
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3 Rarely (If EVER) Discussed Marketing Strategies
I have a cousin who lost several pounds a few years ago. She’s in a sort of public position, so to “the masses” — when referring to her weight loss — she’d thank people for their complements or she’d refer to eating clean a shake she was using or a program she tried. But, in
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When’s The Last Time You TRULY Grew Your Business?
I talk to business owners all day everyday regarding “growth” in their business. From time to time, when I’m hit between the eyes with real life examples of true growth — as I was this morning, I’m astounded at how limited our thinking about our businesses really is. Dan Kennedy used to say that you
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Your Public Persona & Your Competition…
This week– in particular– has been a bad week for business owners… at least in my humble opinion. I’ve seen actual doctors running solo-businesses begging for emotional support on facebook. I’ve seen a therapist post what can only be described as a violent tantrum on her blog. And I’ve seen another expert “hinting” about her 5th
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You Don’t Have To Feel Motivated…
Warning: This blog post may change things for you and your business. It’s about motivation. It will take you MAYBE 4 minutes to read. It’s been too long since I went running on the farm roads behind my house. Way too long. Truthfully, I don’t remember why I started driving to a neighborhood down the
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