Last week, on a season 6 Shark Tank episode, the owners of drumpants.com were “in the tank.” A cool idea? Check. A proven profit model? Check. Interested sharks? Check. Check. Check. BUT, with two different sharks making them an offer, the leaders of drumpants exposed a critical (perhaps fatal) flaw in their company: DrumPants is
Continue Reading →
Sell… Like A Mistress
Let me be clear and say that I have never BEEN a mistress, nor do I entertain fears or thoughts or insecurities about my husband seeking one. HOWEVER, here’s what the author of this book, a lifelong mistress, shares that is absolutely critical to your income: “Many people think a mistress is a shapely young woman
Continue Reading →
First Shift Made In My Business
There are certain things you never forget about the early days of your business. Many of my own “unforgettable moments” are — frankly — “LOWS” that I’m thrilled to have left in my less than impressive past. The “business LOW” I remember most vividly and recall most often is the choice I made — more than a
Continue Reading →
Most Ignored Strategy For Creating New Clients
Business owners come to me with a variety of descriptions for what they WANT, ranging from: help opening a new practice location, to expanding their reach, to training their sales team, to filling events, to doubling their income. However, each description is typically just a different way to say that they want more (and better paying)
Continue Reading →
3 Never Changing, UnDebatable Truths About Business
I’ve been in business for myself for approximately 15 years and there’re things I still don’t know about business, creating success as a self-bosser, and being a profitable entrepreneur. Things like, “Why do people continue to spend SO MUCH MONEY on ads that they admit produce zero measurable return?” or “Why are people so tolerant
Continue Reading →
3 Words + 1 Book = Powerful Distinction
With shaky hands* this morning, I am re-submitting book proposals to two different publishers who expressed interest in my writing back in 2005. I won’t be talking a WHOLE lot about those books here — at least not right now. However, my first time (and only time) pitching publishers back in 2005 was a really
Continue Reading →
Why Your “USP” Isn’t Enough
This morning, I received an email from an organization pitching the following workshop: “Branding Your Uniqueness” Granted, I don’t know the presenter and I don’t know the content of the presentation. But I DO know the organization, and that they are being quoted and used as an industry-wide example of how NOT to pay speakers… even though
Continue Reading →
3 Rarely (If EVER) Discussed Marketing Strategies
I have a cousin who lost several pounds a few years ago. She’s in a sort of public position, so to “the masses” — when referring to her weight loss — she’d thank people for their complements or she’d refer to eating clean a shake she was using or a program she tried. But, in
Continue Reading →
When’s The Last Time You TRULY Grew Your Business?
I talk to business owners all day everyday regarding “growth” in their business. From time to time, when I’m hit between the eyes with real life examples of true growth — as I was this morning, I’m astounded at how limited our thinking about our businesses really is. Dan Kennedy used to say that you
Continue Reading →
- « Previous Page
- 1
- …
- 113
- 114
- 115
- 116
- 117
- …
- 162
- Next Page »
