Tomorrow, more about my FIVE STEP Business Process will be revealed in detail, but here is a quick overview: 1) Targeted List. Ignore the masses. Aim Small. Miss Small. 2) Bait. Attract Your Target Market. You want them to PAY attention, so give them something they WANT! 3) Indoctrinate. What do they need to accept
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“What Went Wrong?” Wednesday — My YES Client Disappeared
We’re starting a new, What Went Wrong series of blog posts to assist us in figuring out where our best sales efforts and conversations went wrong. Today’s post is focused on what to do when a potential client who says, “YES” simply disappears. What do you do? Say? How do you get back to the
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An Undeniable Picture Emerges About the Link Between Goals & Money
I just came across some statistics that painted an undeniable and poignant picture for me — clearly showing the link between goals and income. I simply had to share it with all of you. To start, I want to take a minute to talk with you about those “evil” 1%ers — you know, those that
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Marketing Profitably Requires 4 Things
Today, a targeted direct mail campaign — pictured to your left — will leave my office, laser-focused on an upcoming speaking “tour” I have planned. Forget the details of my tour or my direct mail piece for a minute, so you can ZERO IN on what really matters: how you can make your own marketing
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Thursday Thoughts: Designed to Stretch
Years ago, I did a STRETCH Marketing Clinic, which I’m dusting off and re-launching due to demand (and a need) for some kick in the pants, real world, money-making, and heart-break saving strategy on exactly HOW to marketing in a way that makes money in your business. I may have a BETTER header designed, but
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HOT HOT HOT Business Builder
With constant changes in business building tools, including our go-to favorites like facebook and email marketing, it’s important to keep our eyes glued — and our marketing plans based — on that which has not (and likely, will not) change. As we roll into August, the Women Who WOW team is busily preparing for the
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10 Things Your Business Needs You To Know This Monday
Monday mornings, Women Who WOW members re-commit to making “it” happen today. “It” is clearly defined for each of us, and boy do we have some big hairy audacious goals. =) And “today” is every Monday. With no further ado, here’s a page snatched right from your business’ private journal. It’s a note to YOU.
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You Are Not Alone
Tomorrow is my second Women Who WOW | Business Strategy Meeting and I literally can’t wait! We’ve turned away a few people and had some “opt out” after learning a bit more about our, um… approach! =) That’s okay. This group — already — has a member roster that packs a punch. I’m proud and
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Three Ways to Doom Your Business To Failure
I see a lot of painful attempts at building a successful business. They make me wince, because business success — while there’s an entire industry (unfortunately, MY industry) devoted to complicated it for us — is actually fairly SIMPLE. I didn’t say EASY. Being your own boss, with all of its freedom and potential, is
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