Very few of my clients actually produce television commercials for their business, but for the ones that do, it represents a HUGE financial investment — often based solely on savvy salesmanship (on the part of the person selling air time) and crafty guess-manship on the part of the person creating the commercial. The results? Ummm,
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The MOST Important Word in Sales: A Biblical Truth
What IS the best word you can use in your business or sales career? Well, its found in the Bible. And, trust me… REGARDLESS of your faith or religious background, this one is worth your time! =) Here you go:
Weathering the Storm
Here’s a picture of the goodie bags Kerry and I put together for the Women who WOW who COULD participate in our first Working Pajama Party! Due to Hurricane Sandy — bless her heart — we’ve had some cancellations, some nightmarish flight issues, and some other bumps in the road. I can’t lie and
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Promotional Products: WOW! Factor Your Business
So, this will become a more regular column on our blog… where I WOW! Factor a specific business or industry with simple, strategic solutions that will bring in more clients / customers and more money. Just because you’re not selling promotional products or aren’t running a restaurant, or don’t operate a bed & breakfast, DONT
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Are We THERE Yet?
How To FUND Your Start Up
I admit I don’t work with many true start ups. Most of my clients are a bit further along than that. STILL one of the top things I hear when I’m speaking with people for the first time, and when I get emails through my website is this: My TOP problem is finding money for
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The Cult of Celebrity = Cash?
So, I know you’ve heard the buzz, right? Something along the lines of “Become a celebrity and make tons of cash.” Thought so. Well, it must be true, right? After all, we ALL know that in order to make a lot of money, we’ve got to get our name “OUT THERE.” And what better way
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The New (Business) Cancer Eating Away Your Profits (& Time)
There’s a new strain of cancer going around the business world. This time, it’s contagious. It even masquerades — for a bit — as something healthy for your business. And, if it’s gotten ahold of you, you know it. Because it is eating away at your profits, and — far worse, for me at least
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Saturday Secrets
Happy Saturday! I know many of you guys catch up on your “BLOG ROLL” on Saturday, so I decided to give you a fresh, random post on three “secrets” I’ve learned as a business owner over the past 13 years or so. 1) There’s only ONE shortcut to financial success in business. ONLY ONE. Here
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