Most business owners come to me thinking that the MOST IMPORTANT thing they need to do is “GROW THEIR LIST.” (This is a twist on the “old way” of saying, “I need to GET MY NAME OUT THERE.”) They are off-base. Don’t get me wrong. Much of your business equity is in your list… Heck,
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HOW TO Avoid the GUTTERS of business!
I used to love bowling with my kids because it gave me an excuse to use bumpers. Those handy little tools kept me zig zagging toward the goal — all while avoiding the gutters, which (of course) can render that entire bowl completely useless… zero points. I remember the first time I signed up for
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Skipping rocks with your marketing? (I hope not!)
We have this man-made lake behind our house that my kids and I used to visit frequently. We’d pack a lunch — and our school supplies — and walk about a mile back to the lake for a day of “un”schooling. (I loved those days.) One of the things the kids would do is try
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Saturday Secret to YOUR Success… Straight from My Parents
Meet my parents… and very large contributors to my success. My private clients often say, “I was just channeling you when I wrote this.” OR they’ll say, “I need to learn to think and write like you.” This does not go to my head, because I know the truth. ANYONE can think and write and
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FAILURE FRIDAY advice: TWO Guaranteed Ways to FAIL in Business
I don’t know the ONE thing you can do… the one tool you can use… or the ONE way you can guarantee your wild, unreasonable success in your business. There is NO big red easy button — not really. But — failing at business IS pretty easy. We know that 4 out of every 5
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EXCITING: Nitty Gritty Details of my Three City Tour!!!
Let me tell you about my three-city tour… and what you’ll learn from it. First, I need to admit that the three-city tour thing is NOT what you were thinking… but it’s AT LEAST as important as whatever you’ll learn from WHATEVER conference or retreat or workshop you attend this year. (Pinky promise.) So, MY
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3 Steps to AVOID your Market’s “Marketing Pitch” RADAR!
Listen, childhood immunizations is WAY TOO HOT of a topic for me to cover — even here. lol… So, let’s keep it a bit less hostile and talk about PET vaccinations. Deal? I’m learning so much from Veterinarian extraordinaire Dr. Cathy (author of the book Dinner Pawsible) about holistic care for your pets. When doing
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The Wisdom of a 9-year old Boy…
So, you might already know that I have a dual focus for 2012… Not just building my bottom line (of course!) but also to LOSE what I call my “business bottom.” (Business bottom is a new term that — like “baby weight” — pinpoints WHY you’ve gained weight… In my case, too much focus on
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What Certifies You? (OR Are you Certifiable?)
I’ll never forget this time I picked up a book in Barnes & Noble and flipped to read about the author. This woman had a string of letters behind her name that would humble even the most degreed physician. So, I got curious. In total, this woman — a career coach — had 13 certifications…
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