Polite?  Politically correct?  NO!  But, let’s look past it… because there is so much to learn from this logo that (I believe) gets to the heart of a cancer warrior’s frustration with all of the “HYPE” about cancer awareness.  You see, it’s not about awareness for them.  They are painfully AWARE already…  Research shows that
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Thank you to Beverly Lewis for reaching out to me on FACEBOOK with a question about Writing Powerful Copy: Beverly… thank you for dubbing me the QUEEN of anything!! =) =) I did respond to her on facebook, but here is a slightly “extended” response: First, the TOP resource for writing compelling copy is the
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So, I am hoping you’ll excuse my ranting if I promise (this time) to point out and expose the ignorance we are all up against as consumers … and the opportunity it offers all of us as business owners.  Yep – this time…  I am going to point fingers.  =) This past weekend, my sister-n-law
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MOST small business owners think “Sales” and groan….. UGGGG…..  They talk about marketing as something that must be done, or can’t be avoided… “a necessary evil” they will say.   Because they eat what they kill, they MUST hunt. But what if you actually enjoyed the hunt?  What if you developed, cultivated, and nurtured a
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“I just don’t trust anyone else to do it, that’s all” That quote is from the movie Armageddon, said by Harry Stamper when the fate of the world was literally laid in his lap. My husband calls them “crunch players”… the player that wants the ball when one basket determines the championship game…. the player
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Winning in business often times comes down what my parents called “staying hungry”.  I’m not sure where they got that analogy from, but as I type it I can hear the Rocky theme song in my head, “Staying tough, staying hungry”…. I want to share some strategies that will help you WIN in business…. help
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