If you are intent on continuing to make your coaching business hard and complicated, this is where you should stop reading. The most “painful” thing that you’ll get from this article is a twinge of regret… regret that you’ve been making it so complicated and so hard for so long. Other than that…. you have
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PACKAGING FOR PROFIT: A GUIDE FOR COACHES WHO ARE SICK OF BEING OVERLOOKED AND UNDERPAID
I don’t “only” work with coaches, but having been successful in two other business ventures before I ventured into coaching, I know INTIMATELY the challenges of effectively packaging what coaches “do.” In order to make money consistently, coaches have to package the intangibles, including: 💲 access to themselves; 💲 their mental real estate;
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3 WAYS TO DEAL WITH THE “COMPETITION,” DEPENDING ON HOW THEY VIEW WINNING.
A lot of my market thinks more collaboratively than competitively. In fact, many will see this post and think I’m going in the wrong direction. Competition being “constrictive” and collaboration, “there’s more than enough business to go around” being more expansive. And I get it. Truly. In fact, I don’t even ADMIT or ACKNOWLEDGE “competition.”
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THERE’S NO STOPPING WHAT YOU ARE MEANT TO BRING INTO THE WORLD.
There’s a certain point in labor, during which you know that the time has come, for you to do YOUR part, for you to PUSH. Nature has gotten you this far. Your baby has courageously navigated down that tiny birth canal, inching towards the unknown, leaving ALL she has EVER known, her anxiety about
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EXPOSED: THE MYTH OF THE CHEAP COACH (AND HOW TO PRICE YOUR COACHING.)
How “should” coaches price their work? Let’s face it… the whole “materials + Labor + profit” equation doesn’t work. And, I DO NOT recommend it, but if you were inclined to “Price” towards the middle, the middle is HUGE. Some coaches charge $5000 an hour, or $20K per month, and some are coaching for
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COACHES! WALK AWAY FROM YOUR “COMPLIMENTARY COACHING SESSION” B.S. AND GET MORE CLIENTS IN A MONTH THAN YOU HAVE ALL YEAR.
Yes, it’s B.S. The complimentary coaching session. It’s as MUCH B.S. as the B.S. we discussed yesterday of calling people clients… who you aren’t being paid to coach. Don’t be super offended. Stay with me and I’ll show you how to start with NO list… and create a waiting list of people INVESTING in your
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KEY TO INCOME: KNOW WHAT YOU’RE **REALLY** SELLING AS AN EXPERT, COACH, CONSULTANT, SPEAKER.
The hardest thing about making money as a coach or expert isn’t ACTUALLY the coaching or speaking or expert-ing. Truth: That’s the stuff that comes easily to us… naturally… IN FACT, we went off to get certified or “credentialed” because we WANTED to SOMEHOW make money doing what we loved, and were ALREADY so
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A Must Read for Coaches In Search of Clients
CAN YOU CALL YOURSELF A COACH…. LET ALONE A **GREAT** OR **TRANSFORMATIONAL** COACH… WHEN YOU HAVE **NO** OR VERY FEW PAYING CLIENTS? Short answer: no. Long answer: Definitely not. Although a lot of coaching programs (and ONE program in particular) seem to confuse this in the minds of their coaches. In
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6 Things WILDLY SUCCESSFUL Women Entrepreneurs Have in Common
WHY DIDN’T ***EVERYONE*** IN MY PROGRAM CREATE 6 FIGURES IN 6 MONTHS? I’m a ponderer. A dot connector. I wonder — at times — why MORE people don’t question MORE things about MORE things. I wonder how many CRITICAL THINKERS we have left in the world. I fear the answer is, “not many.” But, I
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