Very few things irritate me more than hearing from a business owner who’s been (deliberately ?) misguided in business. They’ve gone to someone they trust, and said, “My business isn’t working. I don’t make enough money.” And that someone offers their advice. Perhaps they suggest a new website, an aggressive media campaign, SEO work, blogging
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Visible. Tangible. Profitable.
At the core of all of our marketing expenses, efforts, frustrations, and opportunities is the desire of the business owner to make his or her passion visible, tangible and profitable. Let’s break these goals down a bit so I can give you a singular solution. Visible. We want to be seen. Seen by the right
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In Defense of the Women Who WOW Mastermind
In full disclosure, this article is (mainly) for people who aren’t already members of the Women Who WOW. Written to you, specifically. Written with several specific “yous” in mind, but applicable to all of us, regardless of WOW status. So, if you ARE a member of WOW already… it’s still very much a must read. (Not sure if
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My Unpopular Take on #MondayMotivation
As I write this brief article, I’m enjoying not only my first day back in the office after an AMAZING Spring Break with my family but also the first Monday of the 2nd quarter of 2016. Quick note: The 2nd quarter of any year is important. It is here — in April thru June —
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Help For When Sales are Down
As Women Who WOW members wrap up a full month focusing on how to increase our “YES” factor and being able to create clients at will… it’s important to address those situations during which something that used to (proverbially) “fly off the shelves” is no longer selling. the event that used to fill quickly, but now won’t
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How To Sell More In Business
How To Sell More In Business, Starting Today. Businesses generally don’t close their doors because the owner loses interest in what they do. Unfortunately, businesses close their doors because they lose HOPE… they’re sick to death of pitching and selling without consistent result. They still love what they do. They just get sick of
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The Prospect is a NO.
Unless the doors of your business literally opened this morning, you’ve been in business more than one day and — as a result — will be able to relate to the feeling of “swinging for the fences”…. and missing. Humbling as it is, we’ve all gone to bat for a new client, given it all
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A 2-Step Test For How Well You (Really) Know Your Target Market
For more than a decade, I’ve contended that the absolute best business advantage you can give your business is one you cannot buy or fake: to know your market intimately… to know your target market better than any of your competitors. This has been the cornerstone of my own business success, is the primary principle of
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Sponsor Saturday: WOW, Tea & A Bunch of A- List Celebrities
It’s not every day that the women of WOW enjoy the preferred products of A-list celebrities, but this month… that’s exactly what happened! At the last minute, a shipment of HIGHER TEAs arrived for WOW’s February meeting, and boy was it a HIT. I immediately emailed my contact from this company to say, I’m not
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