Growing up in a red carpet Baptist church, I sang this song as a kid…
“O be careful little ears what you hear
O be careful little ears what you hear
There’s a Father up above
And He’s looking down in love
So, be careful little ears what you hear.”
In the interest of time, I won’t write out the ENTIRE song. The point is that we SHOULD be careful who we’re listening to. And that point has NEVER been more obvious than in the business world.
Last night, I decided to re-read an old (2012) book in the bathtub. It was on “creating money” and a quick read. There was an entire chapter on “Learn How To Make Money Online.” In it, the author gave us FIVE people to follow to LEARN & FOLLOW their system on making money online.
Only ONE of the five is still making money online.
One has a regular J-O-B.
Another “retired” in bankruptcy.
The other two are nowhere to be found.
The one still kicking is doing very well, but in an ENTIRELY different industry than 8 years ago.
The “examples” we’re supposed to follow…
didn’t even beat the 80% odds of small business failure.
And they were KNOWN…and BIG.
Big enough that I CERTAINLY couldn’t have afforded to work with them in any meaningful way back then.
But here are some thoughts to consider:
These people were LEADING the online industry when it was emerging. This means they were PART of MAKING UP the “rules” we’re being encouraged to follow now.
Swallow THAT one.
Because it is a bitter pill to swallow.
ALL the rules about any industry are made up.
PERHAPS by people who followed them and failed.
(Sustainability and longevity in business… matters and it matters A LOT.)
ALL the rules are made up.
It would be PROFITABLE for you to consider which of these rules you’ve just accepted as “must follow.”
It would be PROFITABLE for you to take my Mom’s question to me, “Who says?”
It would be PROFITABLE for you to “be careful little ears what you hear.”
There are a LOT of charlatans in this industry.
KNOW who you are listening to.
KNOW if they are making money,
or if — perhaps —
they are husband-funded,
but looking like rock stars.
In full disclosure, MY husband is a public school teacher. We married and combined nearly $100K in DEBT from student loans. When I started this business, I had $213 in SAVINGS.
Consider that.
$213 in SAVINGS, meaning… we had TUCKED that little bit away, over TIME.
Anyway, I just have one more story to tell. If you’re into reality TV you might like it. 
So, I was planning an event in Atlanta. We had some amazing speakers lined up. Including Judge Judy. (Hey– I was a fan!) And I get this really exciting email from a Real Housewives star. She wanted to speak at my event. WHAT??? Before I go on, I should mention that she was married to an NFL star.
So, I got on the phone.
I asked EXCITEDLY what business she was in.
She EXCITEDLY shared that she owned a fashion boutique.
So, I explain a BIT about the purpose of the event. (To help female entrepreneurs make more money in their business.)
So far so good,
and then the REST of our conversation:
Me: Is your business profitable?
Her: What do you mean?
Me, perplexed, wondering how to explain “profitable” to a small business owner: I mean, does your money give you money, or does it cost you money each month?
Her: Oh, it’s still losing money every month.
I had to turn her down. I explained that I’d LOVE to have her speak later, once she became profitable. WHY???? Because I would NEVER have a speaker on MY stage
teaching how to make money,
when they were NOT making money.
I call it integrity.
And personal responsibility.
Whatever.
You get my point.
There’s a LOT of people giving a LOT of advice out there and it MATTERS who you’re listening to.
P.S. I want to show you how $970 LIT this 6-figure coach on fire.
This week, I spoke with one of the women in my highest level mentoring program. She has met her financial goal of being a 1:1 coach, hitting that first 5-figure month a couple of months ago.
But now, she’s where I was when I was a coach. Booked solid. And — frankly — NOT loving it. She is a TRUE expert, she knows her stuff and she’s ready to see some dollars come in while she sleeps. lol. BUT, right now she has nothing to sell.
She has a TON of ideas of what to sell. She even has one information product completed mapped out. (Sound familiar?) But she’s not YET really tried to sell it. So, here’s what I said to her…
“What if you created something for $97? Could you sell TEN information products for $97?”
All of the sudden she was PUMPED…
Excited.
A six-figure coach MOTIVATED by a $970 payday.
WhY?
Because she knows the same thing YOU know:
If you can sell 10 people a $97 product, ($970)
you can sell 100 people a $97 product… ($9700)
or 30 people a month a $97 product… ($2910)
EVEN WITHOUT A LIST,
these numbers are REASONABLE…
DO-ABLE,
dare I say even EASY.
Let me show you how.
The day I launched my first information product changed my life. It was a small product. (People now refer to them as “pocket products.”) And it was an ACTIONABLE Field Guide to creating results (i.e. INCOME) for your business.
I had no real list to speak of…
but I had the “magic” of social media.
So, I told the world
(i.e. my facebook list)
that I would open the doors
(i.e. post a link to buy)
of my program
in 20 minutes.
I told them (whoever happened to see it)
that I would ONLY allow in 30 people.
And then the doors would close.
FINALLY
with NO product created
(only envisioned, which IS an instructive side note)
I posted the link to buy.
I said the fancy words: DOORS ARE OPEN.
lol…
And then I started hearing those PayPal pings. May as well have been a choir of angels singing my favorite song. I couldn’t believe it.
21 minutes in,
and that little program / product
was SOLD OUT.
Of course, I’m no fool. I upped the price and sold it
JUST LIKE THIS
over and over and over again…
every two months, to be specific.
For about 18 months.
No ads, no affiliates, no SEO, nothing fancy.
And I re-released it AGAIN for 2020.
But I keep getting requests for MORE information about how to take AND MONETIZE the information YOU hold between your ears. How do SELL information without complex funnels and huge lists and affiliate fees and facebook ads.
So, I’m doing A DEEP DIVE INTENSIVE WORKSHOP:
HOW I GOT STARTED SELLING DIGITAL INFORMATION!
I’ve actually never covered this information before so…. I doing a deep dive into exactly this. I’m going to cover:
WHAT I knew then,
what I RESEARCHED,
how I “primed the pump” on sales with a VERY cold market,
how I kept excitement up for a hack-jobbed launch…
How I SOLD OUT over and over and over again… sometimes in as little as 21 minutes;
how I turned a small pocket product into multiple 6-figures of income and LIFE LONG clients,
and MORE.
This workshop will be held on December 15th at 1 PM EST and include INSANE– not yet available — checklists, bonuses, templates, etc.
I am STiLL honoring the Cyber Monday price for this of $97. BUT THERE IS MORE.
For the first next TEN people to reserve their spot, I’m going to do even more. I’m going to schedule a coaching session with you to give you LASER-FOCUSED insight into what will make YOUR product fly off the shelves.
Grab your spot here: Paypal.me/WomenWhoWOW/97
