#sorrynotsorry
Because this post is going to piss some people off, I’ll start with a confession… which is really central to my point:
I sometimes get something I call “engagement envy.” There. I got it out there, so let me explain.
I work with the top — probably top 10% — of women entrepreneurs in the world. They are consultants… consulting with people named Elon Musk or Nancy Pelosi. (true fact.) They are therapists who travel the country teaching the therapeutic modality they created. They are 6- and 7- figure earners. They are attorneys taking on cases garnering national attention. Judges with a side hustle. Surgeons. Veterinarians. Coaches with full practices. Dentists. Authors. Membership site owners. Gym owners.
So, you know….
they’re purposeful women.
They’re not sitting on facebook simply waiting for me — or someone — to pop on. 😊 They’re not wasting a bunch of time “scrolling.”
And so, yeah…
I get “engagement envy” 😊 when I see people with a ton of comments and live views. When MY market catches me live, it’s a big deal. They actually say, “OMG.. I can’t believe I’m catching you live!” lol… Because, of course, they’re off running their empires. They catch up on MY stuff on THEIR schedule, and catch me live WHEN they can.
Still… I wonder,
while my PRIVATE messages constantly overflow,
SHOULD I be getting more “engagement” on my posts?
And so, I went looking for information on this and found this woman, WHO’s FACEBOOK GROUP I RECENTLY FOUND AND JOINED.
Her numbers AND engagement are both IMPRESSIVE.
Although, to be honest.. some of the silliness in her group asking questions like:
🧐 “would you pay to learn how to be more sexy to your man?” [My answer: hell no] or
🧐 “how do I work out when I never feel like working out?” [My ACTUAL answer: well, if you’re a grown up, you could just work out even though you don’t feel like it.] or
🧐 “how do I leave my husband when I make no money in my business?” [You don’t EVEN want to hear my answer to that one, which actually comes up enough to make Gloria Steinem VOMIT on a daily basis.] or
🧐 the silly fights over whether MLM companies are scams…
Bottom line: Clearly, these are NOT my people.
Regardless, as I listen to her being interviewed, I’m literally leaning forward in my seat. I’m wondering, WHAT TIDBITS OF WISDOM WILL SHE SHARE publicly?
And then she says it.
She begins talking about the “hierarchy” of engagement.
SHE is clearly a high level, high drive woman.
She is ALSO rolling her eyes over the silly posts and stupid arguments and all of that.
BUT… she says… this 70% – 80% of people who are just (her words) “sitting on facebook, liking posts and commenting but will never buy from you” are (again, her words) “USEFUL because they keep your posts being seen.”
So, 70%-80% of the foolishness in HER group,
she also sees as foolish,
but it keeps engagement going,
so she’s okay with it.
Not good news for me. lol…
I am increasingly and ruthlessly intolerant of willful stupidity, sloth, and neediness. So, to see it litter my feed on a page with MY brand at the top…
well, suffice it to say,
I don’t make a welcome spot for that 70 – 80%.
To be honest, when that vibe shows up,
I don’t just FAIL to roll out the welcome mat for them,
I’ve actually been known to block them.
So, yeah…
not making any friends with the algorithm gods.
BUT, I’ll take it.
I’ll take mentoring the best of the best,
the most driven among us,
those for whom Facebook serves a purpose way beyond entertainment and attention,
the women I’m PROUD to stand among.
I’m also proud to say…
that this CURED me
Of my “engagement envy.”
FOR-E-VER.
Oh– if you want to learn how to get ENGAGEMENT from people who will “never buy from you,” private message me. I’ll share her group with you. BUT…. if you want to learn to create content that acts as a MAGNET to those who WILL buy, and compels them to do EXACTLY that…
well… join Content2Cash: The Habits, Hacks & HOW Tos of Content Marketing. There are 11 spots left. The pre-work has gone out and HERE is what we have “on tap” for week ONE:
⭐️⭐️⭐️Week 1: The Myths, The Halfway Truths and the WHOLE Truth about content marketing & How to IMMEDIATELY up your content’s ability to produce money for you. ⭐️⭐️⭐️
In week one we’ll be taking a long hard look at your current content STRATEGY, including what you’ve been TOLD about content marketing, what you’ve BELIEVED about content marketing and why it may not be working for you… YET.
You see, there are some MYTHS about content marketing’s ability to produce cash. MOST people who teach this act as if content marketing is some sort of marketing magic. And I agree. But NOT in the way the masses preach it.
YES consistency counts,
but if you’re persistent and consistent in something that doesn’t work,
well…
It’s going to keep not working.
We’re going to cover:
⭐️ the TRULY magical overall content strategy and how to apply it in a way that LIGHTS you up and does NOT dull your shine.
⭐️ The INGREDIENTS & RECIPE of cash-creation content marketing.
⭐️ What to change immediately to start seeing your content produce cash for you, including: 3 ways to do this…. and how to prime the pump.
This is just the beginning, but if you did THIS week only,
got mad at me and left…
I PROMISE YOU THAT YOUR INCOME WILL STILL RAISE IF YOU TAKE ACTION ON WEEK ONE ALONE…. IF YOU ALLOW WHAT WE COVER IN WEEK ONE TO GUIDE YOUR CONTENT.
But, we won’t stop there. It’s just week one.
In Week 1 we will be doing a deep dive training –
PLUS… homework to prepare you for your best content EVER…
your most compelling,
your most revealing…
content that will MOVE the needle in your business.
Plus additional audio trainings,
journal prompts,
bonus resources, and more!
Join HERE NOW.
