Sometimes music just “says it all,” right? On my ipod I have my “running” play list and one of the most inspiring songs on it is Van Halen’s Right NOW. It gives me a vivid word picture that captures the stop / start, feast / famine routine experienced by too many businesses:
One step ahead, One step behind
Then you gotta RUN to get even.
Isn’t that what you’ve experienced in your business at one time or another? Is that what you’re experiencing NOW? Because it doesn’t have to be. Comprehensive strategy and consistent MEASUREMENT, accountability and action will help you build the momentum you’re looking for…. So you’re no longer “running just to get even.”
THIS issue is exactly what I created my coaching gym to combat for my clients — by providing WEEKLY SUPPORT and ACCOUNTABILITY. That weekly “measuring what matters” to my own coach is what changed my own business and turned it around… took it from being average and regular to being wildly successful and renegade-ish.
I no longer go more than ONE week without measuring the (actual, measurable) PERFORMANCE of my business against the goals I set for it. Every week, I know where I stand. Every week I know if I’m on track or need to pick up the pace a bit.
So, I offer you my “secret”…. weekly measurement and accountability. And, you don’t have to be accountable to ME — just make a firm commitment to look at this stuff every week. Measure what matters, but every week. Have a plan that is comprehensive, one that you follow — regardless.
And, don’t be too easy on yourself, accepting this feast or famine experience as a “reality” in business. It doesn’t have to be. But, only YOU can stop that “one step ahead, one step behind” cycle in your business. READY to start?
Catch that magic moment.
Do it right here and now.
