YOUR ONLINE MARKETING & BRANDING AUDIT: What do people see, hear, and FEEL when they walk in your (Online) Office?
I wrote the other day about how I study “business greats” and several people asked me who else I studied.
So, of course, I study the names you KNOW, but I also study business GREATS who you probably don’t know — but should. Greats like,
- Sidney Barrows, known now as an “American Businesswoman,” with speaking gigs at places like Harvard and Yale. You may also have heard her referred to as The Mayflower Madam.
- Dr. John Brinkley, born in 1885, who made himself one of the wealthiest doctors of his time, selling the service of transplanting goat testicles onto men…. his version of “the fountain of youth.”
- Gary Halbert, who is a genius copywriter who also spent a bit of time in prison.
- I study Dan Kennedy and Steve Chandler. Not just what they say, not just what they make public or fashion into a book or blog post — although I read that too — but I WATCH them (from afar.) I study their actions…
- And I study Jay Armes, a private detective made famous by his work helping crack the Marlon Brando kidnapping, and a genius at creating — and exploiting— fame and status. Armes, who had two hooks for hands, was a genius in orchestrating what his prospects saw, heard and felt when they came in to see him.
Dan Kennedy, same thing. NONE of what you see when you go to see him in his home office is an accident.
Not what you hear,
not what you see,
not what you look at when sitting on the toilet.
The piles on his table say, “this man is in demand.”
The clocks all over the office say, “this man isn’t in to having his time wasted.”
The pictures of his racehorses say, “Despite the ‘average’ house, this man is loaded.”
Anyway, so these are just another VERY FEW that I personally study, but that’s not what I really want to talk about today. I want to jump off of this conversation and take you on a BIRDS EYE EXPLORATION of what YOUR prospects might see when they enter your digital / online “office.”
- Do they see you complaining? You know, about the snow? or politics? or your failing health?
- Do they see you jumping from one thing to another?
i.e. Do you have all of your “tries” at business proudly listed in your about section? - Do they see you being mean?
- Do they see you vague-booking mean girl style?
Or
- Do they see you encouraging others?
- Do they see you as “above the fray?”
- Do they see you empowering others to take action?
- Do they see you standing firm in who you are?
- Do they see you as SETTLED in your own power?
What do they SEE when they approach?And also, more importantly, what do they FEEL???
Do they get close to your digital office and feel empowered? encouraged? better equipped?
Do they peak in on your digital space and feel BETTER about themselves?
Do they FEEL you’ve told the truth, but with their best interest at heart?
And what do they HEAR?
Anger?
Seething sarcasm? (guilty!)
Neediness?
Sadness?
Confusion?
OR
Confidence?
Boldness?
Courage?
Empowerment?
All in all you want to know this:
Do they feel they can come to you with ANYTHING, TRUST you with anything — simply because of what they SEE and FEEL and HEAR when peaking in on your online office?
This is important.
So, take a look at your public profiles… on social media, on your blog, on your website… and WITHOUT JUSTIFYING ANY PART OF IT in your own mind…. what do they currently see, hear and feel from you?
And what do you think could change to allow your best prospects to feel safe and excited about coming closer?
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