Here we are again at What Went Wrong? Wednesday…where we take a hard look at where our best marketing and sales efforts go wrong. This week, we’re tackling a VERY common problem for #speakers who are trying to get booked to speak at events. Here’s how it often goes down. Speakers become a “certified” speaker.
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Tuesday Truth: We All Do It
Today, I’m taking a long, unpleasant look in the mirror and facing the truth that I’ve fallen into a very common business mistake. A mistake that I advise clients against on a regular basis: Assuming An Audience. NOT ONLY have I assumed an audience for a particular arm of my company (i.e. assuming that those
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Do YOU Get Paid… To Do This? (Because I Don’t)
The (Deceptively Long & Expensive) ShortCut to Success
In business, I see business owners making gigantic-sized mistakes EVERY DAY in a futile determination to create their own shortcut. Maybe its in our nature to look for a shortcut; a faster way from point A to point B. A quick route to fame. The fastest way to lose weight. The fast path to cash.
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“What Went Wrong?” Wednesday: I’m Stuck on the Treadmill of Business
Here we are again at What Went Wrong? Wednesday…where we take a hard look at where our best marketing and sales efforts go wrong. This week, we’re tackling a VERY common problem that can best be described as the treadmill of business. The treadmill of business occurs when someone is hustling their business, creating websites,
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TOP Social Media Mistakes Made By Otherwise Savvy Business Owners
#socialmedia #socialmediamarketing #socialmarketing These terms are NOT synonymous with me. It wasn’t long ago that I learned what a hashtag was, and still am learning how to use one correctly! (I credit @CindyWMorrison for even getting me up to the speed I’m at now. I was a tough student. Sorry, Cindy.) I’m UP ON Google
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Sponsor Saturday: MayBooks from MayDesigns.com
Few of our sponsors have had the response that the donation from MayDesigns.com had this month. These hand-sewn, custom created notebooks were a hit for our stationary-loving business owners! Here’s a pic of a few of us with our WOW Maybooks! Their tagline, “People Against Ugly Notebooks” was an instant hit! One of our members
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(Exactly) WHERE Success is Located: The Exact Map & Directions You Need
I don’t know exactly who’s reading this or when… so I don’t know what business success looks like for you, what industry you’re in, whether you’re well financed or boot strapping it, whether you work alone or with a team, from home or an office or a Starbucks somewhere, or what your top obstacles are.
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The #1 Way Even SMART Biz Owners Are Burning Their Lists
I must be a celebrity. Because every time I open my computer the (marketing) paparazzi come out of hiding. I can’t drive down the road without my phone pinging and dinging with their attempts to get me to glance their way. “Michelle! Michelle! Look over here! The new #1 secret will be revealed tonight! On
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