MOST small business owners think “Sales” and groan….. UGGGG….. They talk about marketing as something that must be done, or can’t be avoided… “a necessary evil” they will say. Because they eat what they kill, they MUST hunt.
But what if you actually enjoyed the hunt? What if you developed, cultivated, and nurtured a passionate love affair – not just with the thought of sales and marketing, but with the implementation of it as well? How would that change things for you?
HOW do you develop this passion for selling – and all that it entails? You spend more time with it… you study it with an unquenchable curiosity…. you play with it… test its limits…
WHY would you want to do this? Because it’d be an awful shame to try to build your business while HATING the very tasks and mindset responsible for its growth…. and because your income depends on it.
Now, let’s go out there and have one insanely profitable Thursday…shall we? =)
