Two weeks ago, I visited a MAX MUSCLE store with my husband who wants to “bulk up” a bit.
While I am struggling to lose weight, he struggles to put it on. (We are quite opposite like this in almost every way.) Anyway, the owner of this store was obviously quite knowledgeable and I waited patiently for his conversation with Chris to end, so that I could ask the question that was MOST important: “So, what do you have to help me LOSE weight?”
You see, directly behind this man was a section of his store called, “FAT LOSS”. Sounded good to me. I was thinking, “Just point me in the direction of your FASTEST FAT LOSS product, sir and I will buy it from you today in bulk. ” Not only would I become a customer, but if this stuff worked, I was already making a mental list of everyone else that I would send to him!
Imagine my surprise when he redirected my hopeful gaze from the “FAT LOSS” section to the PROTEIN section of the store. He explained that the FAT LOSS supplements were more for those LAST couple of pounds, but that I would need to mainly focus on DIET: eating 6 small high-protein meals a day.
This “exchange” reminded me of something I heard my cousin say years ago. A bunch of women were laughing about how they were buying every gizmo, every pill… how they would do ANYTHING to lose weight. My cousin then spoke up to say, “Yeah, anything EXCEPT diet and exercise!”. How true…. Anything except exactly what it takes!
Anyway, back to Max Muscle… So, yeah… back to the old faithful: calories in, calories out. The owner then suggested a great-tasting chocolate protein drink, gave me a free sample as well as a free shaker. I took the protein drink and left… a bit “dejected”.
I couldn’t believe what I was feeling. I KNEW what I needed to do to lose weight, and he had just confirmed that for me, AND encouraged me that I would see results… so why was I feeling…. dejected? Perhaps it was because deep down, I was hoping for another hyped up sales pitch that would convince me that I could lose the weight easily… with no direct effort of my own… INSTEAD, he gave me the truth… along with resources and encouragement to get started. Did I REALLY want to lose this weight? If so, I should be thrilled that he didn’t waste my time and money getting me excited about a product that wouldn’t really serve me.
Aside from “HIGHLIGHTING” this business owner, whose focus on education and service was impeccable, I do have another point. I think that my first feeling of being “dejected” was what many people feel after speaking with me for the first time. If someone is looking for the “magic pill” to grow their business… and are NOT willing to invest THEMSELVES in the process, they will likely be disappointed after speaking with me. I don’t “sell” empty promises or hollow opportunity. I don’t do “HYPE” about the “magical secret” to unearned success. My business is FUN, REWARDING, and PROFITABLE beyond my original expectations… but there is no such thing as an over-night success, and while I don’t work “hard”, I do work deliberately… with focus, discipline, and DAILY action.
So, Scott Wright of Max Muscle did (in a way) give me my magic pill. It is the same magic pill that Dan the Man Lok gave me in Canada. The same pill that my mentor gives me on a regular basis. The same “magic” pill that I give my clients and MasterMind members each week: It is the magic pill called, “do what you know to do.”
In business, in weight loss, and in life… we often know what we need to do. We just need to do it. The only magic pill is our own decision to succeed at any worthy pursuit followed by our own ACTION. Period.
AND, If you are interested in talking with Scott Wright of Max Muscle… you can email him directly at scott@maxmuscle-chesapeake.com. He is OFFICIALLY now a “Women Who WOW”-endorsed resource! Congratulations Scott… and Thank you!
Scott Wright says
Wow! Thank you so much for the kind words. This is exactly why I love my job and why we chose to open a Max Muscle. The education first motto at Max Muscle is so important in what can be such a confusing industry. Thank you again and please be sure to let me know if you visit us as a result of this. Don’t ever hesitate to email me any questions you might have in regards to diet/nutrition/training I am a certified trainer as well as certified nutrition coach and love helping in anyway that I can. Have a great day!