Consider this question for a minute, in ANY area of your life that is important to you. Who do you TRUST ENOUGH to hand over the reigns?
Let’s start with your business, obviously. Who do you TRUST with your money results? Who do you trust with your sales/ marketing / outreach strategy? Who do you TRUST ENOUGH to hand these things over to them? That person who pitched you cold on Linkedin? The overnight success paying to take pics with the right people so you “trust them?” Your best friend who is also a small biz owner?
How about your health? Who do you trust enough to hand OVER the reigns of your health? Your doctor? Your government? Your neighbors? The facebook collective?
What about your safety? Who do you TRUST enough to sleep easy tonight SHOULD your safety be threatened? Your police department? Your dog? Your gate?
What about your happiness?
Your well-being?
Your self-esteem?
Your core contentedness?
WHO DO YOU TRUST for this stuff? Who do you trust INHERENTLY & Completely for all of these things?
Here’s the thing. I am a Christ follower. Bible-believing, baptized, praying, the whole-nine-yards.
So, YES… my foundation is that I trust the God I serve. BUT… He also trusts ME… It was God himself who gave us (humans) dominion over the earth, and that INCLUDES:
Dominion (definition = sovereignity or control) over my life…
Dominion over my results in ANY area including business;
Dominion over my health
Dominion over my heart
Dominion over my emotions (including fear or insecurity or unworthiness.)
Dominion over my home.
So, in the END… I wouldn’t hand over the reigns of ANY of these areas of my life.
TO anyone.
Ever.
And I wouldn’t TAKE the reigns from other people. That would be a disservice to them, as dominion and sovereignity is our birthright.
In the end my confidence comes from PURE and UTTER and UNRELENTING responsibility for my own self.
In business, people ask me what this means. How my SOVEREIGNTY affects my business. The answer? It affects everything.
For one, there is NOTHING that goes on under the hood of my business that I cannot do myself. I may not WANT to do it, it may take me a long time, and I definitely PREFER others do it, but should EVERYONE bail on me, I can man this ship completely alone.
This MAY have held me back, caused my success to be slower than it could have otherwise been… but I have ZERO dependence on anyone for my success, and this is free-making.
Also, I do not DEPEND on tools or platforms or partners that should they go “lame” on me, my business will be like a ship that ran aground. So, when I am presented with an opportunity to use a new platform — even for free — especially a venture-funded platform, I am a NO. Why? Because venture-funds can go away. I will not depend on that which rides on such an insecure source of money. (I prefer platforms whose business income is built on sales.)
I do not outsource my voice, pay others to PRETEND to answer my emails as me, or any such thing. I do not hand over my sales messaging, my content calendar or anything else…
I am DILIGENT never to find myself dependent on any one source of leads, income, attention or opportunity. As one should be in their investing, I am DIVERSE in my marketing, the markets I serve, and the platforms I’m on. Over-dependence on any one thing is dangerous in business.
I WATCH “new stuff” first and then dive in. I look for results-over-time before I jump on board to a bright shiny offer. Again, I may have missed a few “hot ones” but you know… the hottest ones always die out fastest.
I make decisions based on PRINCIPLES. If I wouldn’t do X in a personal relationship, I do not do X in a business relationship. Likewise, if a decision served me well in one area of my life, I will apply it to others. I am a principled marketer, investor and do-er of all things. Principles are FAR more improtant to me than trends.
So, yeah…
my core commitment to
independence, to freedom, to ASSERTING
my own sovereignty
makes its way into my business.
And yeah…
I 100% believe it is why I haven’t burned out, petered out or sold out 20 times in the last 20 years.
So, who are YOU trusting…
in ANY / EVERY area of your life?
And what if you trusted YOU…
and your God-given wisdom,
above the noise?
more than the next bright shiny object?
more than that guru or expert?
WHAT IF….
you went all in on YOU?
P.S. If THIS resonates with you, I want you to join Women Who WOW. We do business our own way… and we are FINANCIALLY rewarded for it. There is NO benefit to being another “me too,” stepford-preneur following the leader. (Well there might be benefit to the leader you’re quoting and applauding, but there is NO benefit to you.) Message me about joining Women Who WOW.
