Gerald Beranek of BaraTek Industries has created a new gaggle of fans, because Women who WOW are — above all things — practical at our core! (The product to the right fits over your power outlet and holds K-cups for your Keurig! Super cool, but go here to see my favorite product from BeraTek — the POWER PERCH.)
Gerald started BeraTek, a product design and manufacturing company, to bring simple innovative solutions to the market quickly and cost-effectively. He thinks there is a lack of simple innovative products on the market to solve simple problems for the consumer, and we think he’s right!
BeraTek Industires creates products directly in response to someone’s needs or challenges in everyday life. Their current products — VuSee, Cafe Wall Caddy, and the Power Perch — were created directly from a need in his own life.
For example: He created VuSee, the universal baby monitor shelf, after the birth of his son Levi. Gerald didn’t have a place for the monitor and he could never see all four corners of the crib. He created VuSee as an angled shelf and — Problem Solved! Now parents everywhere can benefit from using the VuSee.
Gerald’s biggest lesson learned in business was figuring out what his personal strengths and weaknesses are. He recommends you hire people strong in the areas you are weak, so you can play your strengths to move business forward. Growing up working for different companies, Gerald knows the importance of having a great culture internally at BeraTek. Having a great team working together is invaluable and keeping the team working together is even more important. He says — At the end of the day, it’s the employees who are doing the day to day work to keep the business afloat and keeping them engaged and informed in the business is critical. Having fun is also a high priority for him. He says to always remember to have fun!
