Lena Anani, a TRUE woman who wows, author, coach, podcaster, content strategy magician, and media darling was inspired to write OMG Do It Now: Be the Voice You Want to Hear in the World after coaching one of her clients… who was incredibility talented in art and massage, and was so afraid of sharing her gifts. She saw how her fears were holding her back and through coaching she was able to help her move past her fears in a way that felt authentic and real to her.
See what Bravery and Courage LOOK LIKE as an entrepreneur here.
Since then, Anani’s client has written and published her own book, launched her own painting and wine workshops, and created the business and life that’s she’s always dreamed of. She’s not afraid of the spotlight anymore because of the work she did with her coach. Lena wanted to share the wisdom that led to this turnaround with as many people as possible, in a casual, concise, and easy-to-understand way, from the place of “if we can do it, so can you”. OMG Do It Now is currently the most popular among Lena’s other books.
The biggest lesson Lena has learned in business so far is to simply be authentic. (I TOLD you she’s one of us!! =) Ruthlessly authentic, we are!) She considers herself to be socially awkward, and rather than stifling that part of herself, she’s learned to embrace it. =) Lena says she’s a big ‘ol magical dork, and that’s okay. When she accepted this about herself, and re-branded her business to represent the real Lena, everything changed. She became very clear about her purpose, she attracted more clients, and increased her income. But most importantly, she learned how to feel truly confident with herself no matter what.
Standing ovation from me, Lena… and from the other Women Who WOW members as well. You go!!! I’ll be sure to peak in on your podcast during my morning run!
More about RUTHLESS AUTHENTICITY here.
