“In our plugged in modern world, sleep is becoming a hot commodity.”, says the Gardonio-Foat. An avid napper and sleep enthusiast, Casey was inspired to bring her luxury-driven experience of sleep to customers through a unique retail outlet that curates the best products on the market for making sleeping easier and more enjoyable. Research is zeroing in on how fundamental sleep is for achieving optimal health, productivity, and well-being, and yet we continue to view this basic human need as a liability to be overcome rather than an opportunity to be embraced. Wink & Rise challenges this thinking by offering customers the chance to discover new and innovative sleep-inspiring products that will help them view rest as something to look forward to. My FAVORITE product is the lavender & hops eye pillow, but I am also looking forward to trying her light weight sleep mask and cotton throw blanket. By introducing innovative and luxurious products, such as our uniquely scented silk eye pillows, Wink & Rise aims to revolutionize the ways we sleep, allowing us to make the most of our waking hours.
One of the greatest lessons Gardonio-Foat has learned through running her first company, Casey York Design, and founding her second, Wink & Rise, has been that having a great idea is not sufficient. “Building a successful business requires grit and perseverance.” Additionally, while passion for an idea is critical to creating a company, it is important to temper it with data-driven objectivity. Achieving the ideal combination of intuition, emotion, and objectivity is something entrepreneurs should strive for–no one of these qualities is enough by itself.
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