I am not afraid of what’s coming. The truth is, what I do — and how I do it — becomes even MORE in demand when credit stops flowing, and sales become “harder.” I made HUGE gains in income (and market share) back in 2008 when the recession hit.
Why?
đź”— because my “guerrilla marketing” approach started looking more attractive because it used sweat equity and not money,
đź”— because ads stopped working as efficiently due to TRUST BASED marketing / messaging became even MORE critical (vs. awareness based / stranger marketing)
đź”— because the FAT was exposed and needed to be trimmed to create bigger profits and I promoted SIMPLE business;
đź”— because LONG TERM clients were revealed as THE GOLD STANDARD for what kept a business alive and thriving (vs. a focus on new clients all the time.)
Not long ago, I met with the financial planner / advisor. I was asking why he was so confident that this recession would be different (better, shorter, etc) than the last, when my OWN wisdom points to just the opposite.
His answer was about how the BANKS had learned so much in 2008.
Enter recent banks collapsing.
Gulp. And oops.
Anyway, inflation is up.
Credit lines are down.
Banks are closing.
AND ALL OF THIS MEANS that sales will be considered MUCH MORE CAREFULLY.
TRUST is the name of the game.
THEIR trust in you and what you sell.
And — do not be deceived or deluded — TRUST is built consistently and over time.
Trust CAN be inferred. (through referrals and through media placements, book authorship)
Trust can EVEN be borrowed. (through celebrity endorsements, as one example.)
BUT MOSTLY…
trust is built
CONSISTENTLY
over time.
So, get AHEAD of this thing.
Invest in TRUST based marketing tactics.
START NOW.
I’m creating a list of them. (trust based marketing strategies)
Let me know if you want it.
